Marketing background of the chosen company Key information about the industry indicating where the company fits and/or positions itself Pay special attention to sustainable practices – i.e. what...

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Marketing background of the chosen company

  • Key information about the industry indicating where the company fits and/or positions itself
  • Pay special attention to sustainable practices – i.e. what have been done to balance economic, environmental, social benefits.
  • Who are the targeted customers/segments?
  • How the company and its products are positioned in the market (against the rivals’ offering)?
  • Useful references:
    • PPT slides for Marketing planning and strategy
    • The company’s website • Industry and company information databases accessible via La Trobe’s library, such as IBIS, Factiva, EBSCO, Company 360
    • Kotler’s Marketing Management book with chapter(s) relevant to Segmentation, Targeting, Positioning
Answered Same DayDec 14, 2019BUS5SMMLa Trobe University

Answer To : Marketing background of the chosen company Key information about the industry indicating where the...

David answered on Jul 09 2020
65 Votes
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