This typology relates specifically to shoppers in theholiday season? How do you think the need setsand purchase behaviours compare/differ for thoseshopping in general?

NEED SETS OF HOLIDAY SHOPPERS
I am compatible with the steady shopper Couple. The success of the holiday season depends on loyal customers. They may start purchasing gifts as early as October, purchase a few things on Black Friday, and perhaps purchase the last few unfinished gifts right before the holiday. Regardless of the manner, people are shopping all year long and contribute significantly to holiday spending.
According to Cardlytics' 2016 Holiday Retail Insights Report, the average transaction size for the regular consumer in the 2015 holiday season was $52.59, which is a sizable sum when you consider how frequently they go shopping. Additionally, they spent 44% more during that season than the other three categories combined, spending approximately
From a marketing perspective, "you really need to be able to speak to them for the entire holiday period," Cushion added. "Keeping your marketing in front of them is incredibly crucial, like a continual drip, since they aren't shopping at a specific time, so that when they do decide to shop, your marketing is in front of them telling them where to go."
According to statistics from Cardlytics, the steady shopper category increased by 2% from 2015 to 2016 and accounted for 46% of season spend. According to Lauren Bitar, head of retail consultancy at RetailNext, part of the responsibility for this can be attributed to online shopping.
The shopping pattern can be slight different between holiday shopping and shopping in general as the requirement is different. One do...