To carry out their analysis,planning, implementation, and control responsibilities, marketing managers needa marketing information system (MIS) to assess information needs, develop theneeded...

To carry out their analysis, planning, implementation, and control responsibilities, marketing managers need a marketing information system (MIS) to assess information needs, develop the needed information, and distribute it in a timely manner. Assume that you are a Marketing Manager of
Diners
and your company wants you to deploy an efficient Marketing information system. Explain how

marketing intelligence

will help
Diners
in collecting information?