Answer To: Tourism Planning Environments (MKT01760) 1 Assessment 3: Discussion Paper Due: 14 September @ 5:00...
Sarabjeet answered on Sep 11 2020
Tourism Policy
Tourism Policy
Tourism Policy
Student Name
University Name
Executive Summary
This report is prepared after considering several factors related to road safety of tourists and travelers visit to Australia. This present study is focused on completely examining the challenges or issues related to the combative driving in the unfamiliar environments, and considering the international visitor's case in Australia. In order to place some recovery parameters, the researcher placed this proposal of a policy to guide the different steps as well as planning in the improvement areas. A proper stepwise planning has been provided in this study by the researcher in order to conduct an error-free tourism policy to address the impacts of the road safety acts. This study has been properly addressed by the Australian industry, Australian Resources industry, and departments.
Contents
Position Statement 4
Background context 5
Statement of need 8
The scope of the proposed plan 12
Proposed planning process 13
Position Statement
In Australia, vehicle crashes have become a most common and widespread phenomenon in the Australian tourism industry. Moreover, these crashes and accidents are recognized as a leading cause or reason of deaths and health injuries for the global tourists arrived in Australia. Various similar studies are conducted in past furthermore this leading issue and challenges related to this issue have been widely identified by several researchers (Backer, 2012). Dallen (2007) cites that road safety parameters need to be properly managed significantly by the tourism sector of Australia, to save the whole nation. Carroll (2011) on the other hand argued that because of the varied reasons, the international or global tourists are depressed of being the aim or targeted for the road safety initiatives by the transport authority of Australia. These challenges and issues are frequently reducing the index of Australian tourist attraction. The outcomes of the previous arguments have revealed that external and internal factors influence considerably upon the hospitality and tourism business of Australia. Also, the government and economic regulation impacts on an operational excellence of ATA (Australian Tourism Agency) on a very large scale (Peeters and Dubois, 2010). In this framework, Carroll (2011) claims that Australia’s tourism agencies for instance ‘Queensland Tourism Industry Council’ (QTIC), ‘Tourism Australia’ and ‘Austrade’; and so on show the interest of both hospitality industry and the tourism all through the state (Barclay, 2009). Even though, some recent highway vehicle crashes and accidents are raising some questionable consequences on the general performance issue or challenge of the Australian tourism agencies. The present steps or measures of the ‘Federal Department’ upon the national severe injury, seek more perfection on the road safety approaches embraced by the Australian territories. Hence, recovering the current road accident issue have become a noteworthy agenda for the administration of Australia. For the sake of the future of Australian tourism, solutions for such challenges have to seek (Cantwell, Caulfield and O’Mahony, 2009). The report is developed to guide the Australian Tourism Agency in implementing sustainable solutions that simply the Australian Tourism heritage as well as to achieve a high quality of tourism in Australia.
Background context
The possibilities of the tourism industry can more and more increase with respect to improvements in the facilities to domestic and international tourists more carefully. Both domestic, as well as international tourists, play an important role in easily generating high revenue and expenditures for Australian tourism (Cohen, 2008). International tourists from the USA, UK, Canada, China, Germany, and Asia as well as from other countries increase the growing demand for Australian tourism and also develop the thriving travel, hotel, and hospitality sector. Proper planning, regulations, rules, furthermore management can take improved opportunities through foremost and better involvement in business and tourism promotion. Excellent quality of new product workshops, Europe road shops, equipment and services organized in tourism Australia, London 2013, provided to the SA module; produce the advantages of better opportunities for the inclusion in South Australian Tourism (Dallen, 2007). To focus more on the good or high standard of the tourism products and for the superior satisfaction of traveler or passengers, the industry must include plans, so that the tourism industry can completely and adequately remove all unknown, unexpected and adverse incidents. According to a report of June 2015, the tourism and travel sector of South Australia spent $ 5.1 million of expenditure (Forsyth, 2006).
It also shows that tourism has increased more over the month in South Australia, and the situation is visible in the record of spending the night on various types of international and domestic visitors, hotels, accommodation in the house or places of relatives etc (Hall, 2007). The study of the night intimate visitors moreover the interstate visitors propose that almost 1.8 billion interstate travelers or visitors were allowed almost 1.8 billion night stays, while visitors of 3.4 million US dollars gave 10.8 million in the night time. Almost 332,000 international tourists or visitors allowed in South Australia to stay around 9.3 million nights in 2012. The need for the hospitality industry in South Australia increased by 5.8%, while at the country level; it reached 5.5% in2011-2012.
Australian tourism not only provides employment opportunities for local residents but also provides employment opportunities for people seeking better employment or services opportunities in the tourist's service sector (Herala, 2014). Today Australian tourism has created a need to promote the best markets in the wine and food industry. However, tourism promotion has led simply to workers as well as employees influx and the need for various industries. Regular monitoring of obeying and obeying traffic rules or driving laws has not been implemented in several parts of Australia. It is also mentioned by Johansson (2012) that arrogance, novices, and strange travelers are repeatedly not used to complying with land laws while enjoying the benefits or advantages of travel and entertainment. However, even in a case, the international traveler does not understand the laws of the place, the hotel owner or the accommodation manager can easily arrange the vehicle (Hjalager, 2010).
In most cases, road traffic accidents are the result of foreigners not complying with speed limits, drunk driving and ignoring traffic regulations. The Australian tourism industry faces challenges that require significant improvements in tourism infrastructure and improved service standards. In recent years, the large increase in the number of tourists belongs to middle-class families across Asia has increased the demand for better tourism regulations (M and J, 2011). The growth of the aviation industry also led to issues or challenges of high-demanding and fast-growing tourism. These days, the number of people facing difficult driving challenges also increased dramatically.
Australia's tourism industry includes several miles of roads in Australia. However, drivers may face problems due to the highway network of Australian land. These problems are mainly related to different populations, unfamiliar land furthermore long-term driving experiences in an unfamiliar environment, such as heat stroke, road dust, and glare in different parts or areas of Australia (Mei, Arcodia and Ruhanen, 2012). Government-regulated travel plans, policies and procedures need to reach out toward new, inexperienced tourists or travelers in Australia. Social media sites like Twitter and Facebook can be utilized to raise awareness as well as to reach out to a large number of enthusiastic and young travelers who are mostly novice drivers who also lack the proficiency to drive...