Unit 2 Read Chapter 1 to 7 in the Niven’s book (Balanced scorecard step-by-step: maximizing performance and maintaining results) and, using your own words, explain what you understand a balanced...

Unit 2 Read Chapter 1 to 7 in the Niven’s book (Balanced scorecard step-by-step: maximizing performance and maintaining results) and, using your own words, explain what you understand a balanced scorecard and a balanced scorecard company are. Choose carefully your words, and make a convincing explanation of the model. Following this definition, explain why you think this work and theory is relevant for businesses, from a strategic management standpoint. I expect you to enrich the paper with your own thoughts and ideas, but not yet with your experiences. Finally, identify, if any, flaws that the book may have (incomplete arguments, outdate concepts, oversimplifications or not applicable extensions). For this assignment, use no more than 1500 words, excluding titles, footnotes, charts, tables and annexes. I will not receive papers exceeding this limit. Be sure to have at least 2 peer-reviewed sources for your major points.