Using the attached Microsoft Excel worksheet, conduct a what-if analysis to make financial projections. Based on theformulas indicated below for determining the Total Operating Income (H16),show the...


Using the attached Microsoft Excel worksheet, conduct a what-if analysis to make financial projections. Based on theformulas indicated below for determining the Total Operating Income (H16),show the financial projections for the six-month period, from Januaryto June. H16 should be $87,733.



Determine the assumption valueto change inthe Assumptions table forH16 to reach thegoal of $95,000.To do so, use
goal seeking
to assess eachassumptionvalue (Margin %, Bonus, Commission, Newsstand Rental, Advertising, and Equipment Maintenance) to reach$95,000 in H16 and then recommend whichassumptionvalue(one and only one) to reach this goal.




In your analysis write-up, indicate the value foreachassumptionvalueafter conducting a goal seeking.Explainyour decision in selecting your chosen assumption value to causethe six-month operating income in cell H16 to increasefrom $87,733 to $95,000.




Note you will have to do the goal seekingsix timesand so make sure not to save the changes (do not click "OK" for Goal Seek Status) so your Total Operating Income is reset to $87,733 each time.





  • Cost of Good Sold= Revenue * (1 - Margin %)

    • B5 = B4 * (1 - B19)



  • Gross Margin= Revenue - Costof Goods Sold

    • B6= B4 - B5



  • Bonus = BonusAmount or 0

    • B9 = IF(B4 >= B21, B20, 0)



  • Commission= Revenue * Commission %

    • B10 = B4 * B22



  • Newsstand Rental= Revenue * Booth Rental %

    • B11 = B4 * B23



  • Advertising= Revenue * Advertising %

    • B12 = B4 * B24



  • Equipment Maintenance= Revenue * Equipment Maintenance %

    • B13 = B4 * B24



  • Total Expenses= Sum of all Expenses for a specific month

    • B14 = SUM(B9:B13)



  • Operating Income= Gross Margin - Total Expenses

    • B16 = B6 - B14






The formulas above are for the month of January. One you have entered the formulas for the first month, use the "fill handle" across the rest of the months. Note that the formulasdo not indicate when to use relative, absoluteand mixed cell references. You should know when to do so.


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  • Microsoft Excel document with your analysis write-up in the comments section.

Dec 08, 2019
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