"We started out by blending the ingredients for the instant batter in our garage at home which we turned into a small factory and began supplying small fish and chips shops until we started supplying...

4.1 As the manager of Batter Master, Zuzie fulfilled various managerial roles. Identify two managerial roles Zuzie fulfilled and provide evidence from the case to support your answer. HINT: Provide the managerial role, sub-role and evidence. Example: Informational role, monitor, analysis of financial statements. Q.4.2 There are three levels of management in an organisation. Explain what level of management Zuzie forms part of.

Extracted text: "We started out by blending the ingredients for the instant batter in our garage at home which we turned into a small factory and began supplying small fish and chips shops until we started supplying batter to Shoprite and Checkers in Gauteng in 2013," Zuzie continues. "We started supplying around three tons per month to Shoprite and Checkers in Gauteng. Today we supply 20 to 30 tons of batter a month to Shoprite and Checkers supermarkets across South Africa." The batter is used to coat baby hake prior to frying it at the in-store deli's. "Our relationship with the Shoprite Group has aided us to expand not only our staff complement but also our facilities and factory." says Zuzie. The business growth has helped to accomplish her first and primary goal of aiding her staff and helping them to improve their quality of life.


Extracted text: From Small Business to Big Supplier Batter Master, based in Albertorn in Gauteng produces an instant batter which is used to coat fish before it is fried. It has been a lifelong dream of Zucie Van De Venter to become an entrepreneur. 5o, after a 15 year career in the food industry, she and her fusband bought Batter Master from a family friend in 2006. "At the time (in 2006) instant batter was a produčLIhal vas notreadily available in the South African market. We knew that it would help businesses save time and money, as well as aid with consistency throughout franchises or chains." When they took over Batter Master, they only had the batter recipe and no clientele.