What is your assessment of the competitive situation in which Bang and Olufsen (B&O) finds itself in 2006? What are they good at? What should they be worried about? 2. Take a closer look at B&O design process. How would you describe it? 3. What are the strengths and weaknesses of the design process? 4. What is your assessment of IdeaLab approach to changing the B&O design process? Do you think it will work? . Have a look at B&O Shops and/or website. Do you think B&O has managed to extend their product range into virtual space? Answer with examples also I don't want more than 1 reference the academic level is master
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