What key strategic actions did Mathias Dopfher take in the face of the digital revolution and how were they different from how most other publishers approached the situation? Evaluate how successful was the company's digital transformation by 2014 and explain why?What are the key 1-2 strategic issues that Axel Springer faces in the following three to five years (i.e. 2014-9)? Explain why they are strategic issues and how they could impact on the company and how it is configured.Beyond 2014, as it stands in the case, identify which type of competitor is best positioned to take advantage of the evolving digital landscape: the old media content experts or the new media technology experts? Explain why, or why not, applying appropriate strategy frameworks or models in support of your key arguments?How would you want to strategically position Axel Springer in the transformed industry in the future, and what would be the distinctive competencies necessary to occupy, defend, and leverage that desired strategic position? Justify your choices.
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