Which of the five generic strategies best characterizes the strategy being followed by Macy’s and which best characterizes the strategy is being followed by Walt Disney? Be certain to thoroughly...

Which of the five generic strategies best characterizes the strategy being followed by Macy’s and which best characterizes the strategy is being followed by Walt Disney? Be certain to thoroughly explain why you have selected the respective strategy that characterizes each firm. Indicate which generic strategy Macy’s should be following and the rationale for your recommendation. Indicate which generic strategy Walt Disney should be following and the rationale for your recommendation.