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Running Head: MARKETING MANAGEMENT                        1
MARKETING MANAGEMENT                                3
MT219-3: DESCRIBING MARKET SEGMENTATION AND TARGET MARKETING IN A CASE SCENARIO
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Subject: Market segmentation and target marketing
The Business Market
The “Media popup” is a new generation device, which can provide an overall min entertainment system. The device being portable, adjustable and comes with unique features of giving a solution to the entertainment needs of the users at any time and at any place needs to capture the right market.
Bases for Segmenting the Market
For identifying the target, market in the US market segmentation will be based on four different parameters, which includes analyzing the use of similar products in the market. The product being a new concept, there is no direct market for the Media popup. Thus, the market will be divided into demographic, behavioral, psychographic and geographic segments to analyze the customers and target the best bets
Types of Market Segmentation, with Rationale and Factors of Target Market
Demographic
Demographic segmentation is used in analyzing the market excuse the product is built for the new generation (Dibb, 2017). The use of similar portable entertainment solutions are targeted towards the teenagers and...