Outline Introduction Problem · Recent privacy concerns with social media · Scandals about losing personal information from social networks · Manipulations from marketing · Experience with related...

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Outline Introduction Problem · Recent privacy concerns with social media · Scandals about losing personal information from social networks · Manipulations from marketing · Experience with related products appear every site after searching it once Debate · Some studies show that social network sites are raising privacy concerns and marketing on social media takes personal information from that issue · Taddicken (2014) argues that self-disclosure is differently affected by several factors from social networks which need to be separated. · Favorites, habits, personal information (gender, age, email, phone number…), search history, location, those are examples of what social networks can take from users without their awareness, which may harm their safety and affect personal life. · Customer buying behavior changed because of marketing · Study of Plassmann H. and Weber B. (2015) show that brand image, visual marketing make changes in the way people feel about that product, that feeling may or may not be manipulated · Social network sites (Facebook, Instagram) do give users cookies policy, data policy to read and agree before creating an account [briefly describe those policies] · Facebook controls who advertisements will reach, firms do not know who they are [the actual way to do marketing on Facebook] · More choices will approach consumer, making it more beneficial for customers · Knowing targeted group of consumers help firms focus on those people, others do not see what they are not interested in, and firms can base on reviews to improve their businesses to meet customers’ needs · The Role of social media in retail network operations and marketing to enhance customer satisfaction in 2015 analyzes the relationship between online reviews and the improvements of firms in customer services. Conclusion · Social network marketing is both beneficial and harmful to consumers, however, it is more beneficial if customers pay attention to which information they give. Page 3 of 5