1. Assessment Details
1.1 Details of Each Assessment Item
Assessment 1
Assessment Type: Individual Assessment – Communication Diary 1,500 words
Purpose: This assessment builds your oral and written communication skills and gives you real life understanding of the challenges and rewards of effective communication. This relates to learning outcome a, b.
Value: 25%
Topic: Communication Diary
Task details:
At work, and personally, we are bombarded with business related messages on a daily basis. These messages come from a range of people/companies and may be through any number of formats including radio, television, email, telephone/mobile, computer, face to face meetings or even hand-written notes. They may be communicated to everyone, everyone at work, people in your team or just to you.
Some of these messages are memorable (for the right/wrong reasons) and others are not.
Questions: For this assignment you are required to keep a diary for four different types of work/personal and/or study related communications you received.
1. Submit a record of the communications you received in a word table, using the below headings as a guide:
(a) Date
(b) Mode (e.g. radio, phone, email, tv)
(c) Type (e.g. advertisement, payment request and donor collection)
(d) Style (e.g. humorous, friendly, apologetic)
(e) Effective (i.e. yes/no)
(f) Why/why not effective (free text)
2. Choose two of these communications that you feel were well constructed or were able to get the message across and analyse why this was the case.
3. Choose two of these communications that you feel were poorly constructed or did not get the message across and analyse why this was the case.
4. Using your knowledge of theory taught in class, suggest methods that could improve the poorly constructed communications.
While writing the assignment consider factors such as:
o Communication process
o Nonverbal communication
o Interpersonal components
o Intercultural components
o Choice of media
o Timeliness
o Who, why, when and how it was communicated and the audience it was communicated to Assignment Format:
Assignment Format: A title page – Individual KOI cover sheet, signed. No Abstract or Executive Summary is required. A table of contents page is required. This report should have a heading and two or more sub headings for each topic. The written text should be right and left justified and double spaced throughout. Please use a single column format.
A minimum of seven scholarly references in the Harvard Anglia style are required in order to pass this assessment. However, for a high mark, you will need to use many more scholarly references. Only one Internet (www) resources will be allowed. It is very important that you assess the internet resource used for credibility.
Single spaced, font Times New Roman 12pt, Calibri 11pt or Arial 10pt. You are encouraged to use headings and sub-headings along with the use of a table in this assignment.
Turnitin
Assignment Alarm: You can check the assessment’s similarity by submitting it to Turnitin prior to the due date. However, you cannot make a resubmission after the due date, don’t make a
mistake in submitting the wrong file. Ensure you do this assignment yourself. We are obliged to mark what is submitted at the due date and time.
Please refer to the marking rubric for details about each marking criterion. Marking Guide: Refer to the marking rubric below.
Assessment 1 Marking Rubric: Communication diary – 25%
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Fail (0-49%)
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Pass (50-64%)
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Credit (65-74%)
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Distinction (75-84%)
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High Distinction (85-100%)
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Record of
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Table is poorly constructed.
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Table is satisfactorily set out.
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Table is clearly set out. Good
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Table is effectively set out. Good
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Table is excellently set out. Good
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communications
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Small number of
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Information is easy to follow and
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variety of items with some
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variety of items with considerable
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variety of items, clear analysis of
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(20 Marks)
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communications. Information is
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provides some variety. Limited
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reference to text. Clear picture of
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reference to text. Well-detailed
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effectiveness, with reference to text,
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unclear
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analysis and explanation of
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communications received
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clear picture of communications
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readings
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communications
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received
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Well-constructed communications (20 Marks)
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Identifies insufficient examples of communications and provides inadequate analysis of factors
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Identifies a satisfactory number of examples of communications and provides a basic analysis of factors.
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Identifies a good number of examples of communications and provides a clear analysis of factors.
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Identifies a sufficient number of examples of communications and provides detailed analysis of factors.
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Identifies excellent number of examples of communications and provides a robust analysis of factors.
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Poorly constructed communications (20 Marks)
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Identifies insufficient examples of communications and provides inadequate analysis of factors.
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Identifies a satisfactory number of examples of communications and provides a basic analysis of factors.
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Identifies a good number of examples of communications and provides a clear analysis of factors.
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Identifies a sufficient number of examples of communications and provides detailed analysis of factors.
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Identifies excellent number of examples of communications and provides a robust analysis of factors.
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Methods to improve communication
(20 Marks)
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Recommendations do not demonstrate an understanding
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Recommendations demonstrate a basic understanding and
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Recommendations demonstrate good understanding and application of communication principles. Suggested improvements improve the communications
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Recommendations demonstrate high level understanding and extensive application of communication principles.
Suggested improvements are clear and improve the communications
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Recommendations demonstrate excellent understanding and extensive application of communication principles.
Suggested improvements are clear, concise and improve the communications
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and application of
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application of communication
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communication principles.
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principles.
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Suggested improvements may not improve the communications
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Suggested improvements may or may not improve the communications
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Language and presentation (10 Marks)
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Sentences and paragraphs are readable but with several grammatical errors. Vocabulary is poor.
Document is poorly presented and
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Sentences and paragraphs are readable but with grammatical errors
Vocabulary is limited. Document is professionally
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Sentences and paragraphs are mainly well structured Vocabulary is comprehensive Few errors in grammar, spelling
and punctuation.
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Sentences and paragraphs are well structured and clear with minor exceptions.
Vocabulary is professional and appropriate.
Grammar, spelling and punctuation are good. Document is professionally presented in terms of KOI guidelines
Intext referencing and reference list format correct with minor
exceptions.
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Sentences and paragraphs are well structured and clear. Vocabulary is professional, appropriate and extensive
Grammar, spelling and punctuation are flawless.
Document professionally presented in terms of KOI guidelines
Intext referencing and reference list format correct
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does not comply with KOI
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presented in terms of KOI
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Document is professionally
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guidelines.
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guidelines with significant
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presented in terms of KOI
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Intext referencing and reference
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exceptions.
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guidelines with few exceptions
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list format is mainly incorrect
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Intext referencing and reference
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Intext referencing and reference
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list format contains significant
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list format correct with some errors
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errors
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Referencing (10 Marks)
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Insufficient compliance with the Harvard Anglia style
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Satisfactory compliance with the Harvard Anglia style
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Good compliance with the Harvard Anglia style
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Very good compliance with the Harvard Anglia style
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Excellent compliance with the Harvard Anglia style
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