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ICT700
Introduction To Business Information Systems
Assessment 2
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Table of Contents
Introduction    3
Discussion: A section on Michael Porter’s Framework    3
Discussion: A section on two types of information systems    4
Conclusion    4
Executive Summary
This study describes about the plan Claire can use for strategic analysis and information systems that can help in achieving success in the competitive market. The use of Michael Porter's Five Forces framework can help in providing the roadmap. This can help in understanding industry dynamics and identify optimal competitive strategy that will be cost leadership and differentiation. The study describes about development of strategy in action that includes two key information systems are important. The customer relationship management ensures personalized interactions, efficient lead management and strong client relationships. Marketing Decision Support System provides valuable insights for targeted marketing campaigns, informed product development and strategic pricing. The use of tools can help Claire to gain competitive advantage, build client and supplier loyalty and position the business for sustainable growth. It is required for resolving problem for improving performance that can adapt to changing condition. This can optimize cost for increasing efficiency for managing risks.
Introduction
The study describes about development of business strategy for Claire for sustaining in the business. This requires understanding competition that is first line of defence. Michael Porter's Five Forces framework can help in analyse the key forces shaping profitability of industry that describes intensity of competition, ease of new entrants, supplier and buyer power and threat of substitutes. Claire can develop the winning strategy that includes cost leadership that offers better value and differentiation setting with unique products and services. Claire needs to implement intelligent information systems to support sales and marketing efforts. It will help in development of strong relationships with clients and suppliers. This can help in development of crucial systems that will empower Claire to dominate the market. The decision-making process requires identifying problem along with gathering knowledge for making better choice and implementation of decision.
Discussion: A section on Michael Porter’s Framework
Claire is required to understand competitive environment that is important for success. Michael Porter's Five Forces framework can be considered as powerful tool that will help in achieving the goal. It requires analyses of five...