Extracted text: 10. CASE SYNOPSIS As 2019 ended, the founder and chief executive officer (CEO) of this Cosmetic Company had overseen phenomenal growth during the firm's five years of operation. However, the company was about to encounter a series of issues as a result of the global COVID-19 pandemic that resulted in lockdowns, stay-at-home orders, and closures of non-essential businesses around the world. This company, likemany other companies, suffered a severe decline in revenue. How could this company overcome the uncertainty and challenges that accompanied the pandemic? Respond quickly to environmental changes to promote long term resilience and growth