I currently work for Coca-Cola and as they are a global company is it extremely important for them to have people that work for their company in all of the larger countries and cultures that they do business in. However, just here in the United States where Coca-Cola’s headquarters is, the Hispanic community is one of the fastest growing consumer groups in the US so it is important for them to have a strong relationship in that community. The leaders within the company are always looking for ways to improve their diversity not only with the people and communities they engage with but with the employees they hire in all departments. When we do interviews, our interview panels have to be a mix of male and female managers as well as people from different demographics so that different perspectives are being brought into the interview deliberation in determining who would be the best overall fit for the position. As a company, back in 2020, Coca-Cola named the first Hispanic person to the position of President of the North America Operating Unit and with that shift came more focus on inclusion and diversity as well as providing training for leaders and employees on how to deal with people cross cultures. I think it is very important for a company like Coca-Cola to always be looking for ways to improve their connection to these different communities so that they do not make marketing faux pas that are culturally insensitive or exclusive of anyone. If they have people working for them and with them from all walks of life, they are more likely to continue to lead the beverage industry for years to come.
References
Dovalpage, T. (2015, November 1).How Hispanic Leaders are Shaping National and Foreign Policy. Retrieved from HIspanic Executive: https://hispanicexecutive.com/coca-cola/#:~:text=Because%20the%20Hispanic%20community%20is%20the%20fastest%20growing,the%20politicians%2C%20educators%2C%20and%20civic%20and%20business%20leaders.
Ramírez-Santos, H. (2021, January 14).EXCLUSIVE INTERVIEW: ALFREDO RIVERA, THE FIRST HISPANIC NAMED PRESIDENT OF COCA-COLA NORTH AMERICA. Retrieved from Abasto: https://abasto.com/en/news/exclusive-interview-alfredo-rivera-the-first-hispanic-named-president-of-coca-cola-north-america/
Ryan H
anagan
ere in Florida, The Latino population makes up about 29%. That is a large group people that needs help and outreach in some form or fashion. I work at Metro Inclusive. We have offices in St. Pete, Tampa, Clearwater, and New Port Richie. Metro is all inclusive. We focus diversity, equity and inclusion. We also offer training classes to help other companies be more inclusive. We do have a wide verity of team members that speak Spanish. This includes Doctors, Therapist, Call center staff, and front office staff. There is also mobile health units that can reach the local community. We also offer and Spanish speaking phone line and paperwork. There is always more that can be done. We can start marketing to the Spanish population. This can be done with more Spanish speaking flyers and TV Adds. We can also go out to the local community and participate in local events that are geared towards the Spanish population. We can introducing more Spanish friendly settings in the office. Offer more Spanish speaking pamphlets and have more Spanish speaking staff. This would allow the Spanish speaking population feel more comfortable. Having patient feel relaxed and comfortable is key to success. The company needs to be authentic in reaching out to the Latino community. Metro will to follow up and survey what Latino people want and how they want their services. Not just offer superficial attempts to reach out. An example of a bad attempt would be using stereotypes to get the Latino community’s attention.
“Diversity, Equity & Inclusion (DEI) Training.”Metro Inclusive Health, 1 Sept. 2022, https://www.metrotampabay.org/community/inclusivity-diversity-training/.
U.S. Census Bureau Quickfacts: Florida. https://www.census.gov/quickfacts/fact/table/FL/BZA210220.
Williams, Donald. “Council Post: Six Ways to Market to Hispanic Consumers.”Forbes, Forbes Magazine, 21 Apr. 2022, https://www.forbes.com/sites/forbesbusinesscouncil/2021/10/26/six-ways-to-market-to-hispanic-consumers/?sh=74a982ee6fbe