(a) Examine how Uber achieves competitive advantage in the areas of Differentiation, Low Cost and Rapid Response. You must provide two examples in each area, where applicable. After that, determine...

 (a) Examine how Uber achieves competitive advantage in the areas of Differentiation, Low Cost and Rapid Response. You must provide two examples in each area, where applicable.  After that, determine which area is emphasised in Uber’s strategy.    (14 marks)
(b) Uber has experienced resounding success and has expanded both within USA and internationally.  As at Jan 2016, Uber has established itself in more than 60 countries and 380 cities, worldwide.  Explain the four types of Global Operations Strategy and determine the appropriateness of each strategy in relation to Uber’s operations.    (12 marks)
(c) Assume that Uber is considering to enter one of the following cities: Medan in Indonesia, Pyongyang in North Korea and Bandar Seri Begawan (BSB) in Brunei. Using Factor Rating Method with scales of 1 to 5 (1 as least favourable; 5 as most favourable) for both weightages and ratings, determine the best city to enter for Uber. In doing so, you have to select appropriate factors, consider their relative importance, judge the ratings of each city for every factor, evaluate the total scores by using the template below and make a recommendation to Uber.