Access the Latureae Briefing Document. Latureae is the case study briefing for this assignment. Consider and identify the primary and secondary activities in the Latureae busness model. Identify any sub-activities for each primary and second activity. For each of them, determine which specific sub-activities create value. Then identify links between the value-creating activities and subactivities. Using Porter’s value chain model, present your identified major activities and sub-activities in the Latureae business model. Make recommendations to the Latureae management on how they can enhance or maximise the value offered to ‘customers.’ There is no required format for the assessment. Students should use initiative and be sure to conform to the APA referencing style, making use of external sources as appropriate. Be sure to bookend your assignment with an introduction and conclusion as well as a list of references that make considerable use of the Torrens University library and databases.
Microsoft Word - Latureae-BriefingDoc.docx Latureae-BriefingDoc.docx 1 September 16, 2018 Introduction Latureae is a health and wellness company with a difference, bringing wellness to everybody. Latureae was established in 2000, at the start of the new millennium which, the firm believes, was a great sign for a bright future in wellness. With a national manufacturing, distribution, and an advisory arm and a strong culture for education and customer engagement, Latureae is well placed to service the wellness needs of all Australians. It develops products and services to deliver a natural approach to health, based on in-depth expertise in vitamins, minerals, herbs and nutrients. Objectives Strategic organisational objectives are to: • become a leader in the market through new innovations and product development • maintain employee skills levels to grow the skill base through training and mentoring • contribute to sustainable development, health and welfare of the communities we operate in • maintain competitive edge by increasing market share. Operational objectives– over the next 12 months: • Generate a 15% growth in revenues and earnings with a sustained marketing approach. • Reduce employee turnover by 25% by introducing a new employee assistance program. • Increase online sales volume by 15% in the next 12 months by increasing/developing social media campaigns. • Reduce packaging use by 20% over the next 12 months. • Examine and redevelop data management to take the business forward into the next 5 years. Who are we? The following organisational chart details the hierarchical make-up of the Latureae company. Latureae-BriefingDoc.docx 2 September 16, 2018 Customers Our main corporate customers are supermarkets, specialist health food stores and health care professionals who work with patients and clients to maintain wellness. We also have an ecommerce income stream for more mainstream products which don’t need as much professional support. We serve around 100,000 customers every week and value every single one. We know they have endless choices about where to spend their health dollar, we must work hard to reward their loyalty. Suppliers We work with local and national suppliers to gather the most sustainable, raw ingredients with the integrity required to maintain our high production standards. We have over 2,000 suppliers currently with different levels of organic status and supplier accreditation. What’s in our future? According to Startup Health, a leading New York City-based accelerator and networking platform, 2014 was dubbed as “the year digital health broke out”. A record year for funding with $6.5 billion invested in new healthcare ventures, a 125% increase over 2013. http://healthitmhealth.com/2016-year-digital-health- bubble/ Accessed 14/9/18 CEO - Edward Karing COO - Oscar Seng CFO - Francis Kipi Receivable Payables Payroll CMO - Mark Fung Head of Sales - Santos James Supermarket clients Retail clients Production Manager - Percy Ramos Development team Procurement Quality Head Customer service - Cat Abdul Supermarket clients Retail clients People and Teams - Pia Tancred CIO - India Gonzales Senior Business Analyst - Saul Bryant Latureae-BriefingDoc.docx 3 September 16, 2018 What does this mean for Latureae? Latureae’ s wide portfolio means we are ideal to meet the community need of these hot topics into the medical mainstream: • health reforms which disrupt business models • an aging population who are demanding more (and better) care • the adoption of technology — such as wearables • practitioner only healthcare options. In line with our mission of - Wellness for everybody – we plan to develop: • a new professional product range • an updated ‘Accessible’ product range for every day wellness and beneficial health supplements for the whole family.