According to Sherman (2014), “effective business planning is critical to an entrepreneurial company's long-term success and its ability to raise capital and grow successfully” (see:-...

According to Sherman (2014), “effective business planning is critical to an entrepreneurial company's long-term success and its ability to raise capital and grow successfully” (see:- http://www.entrepreneurship.org/resource-center/business-planning-building-an-effectivebusiness-model.aspx  You are therefore required to produce a „professional‟ standard Business Plan to complement your Assignment 1 Opportunity Analysis.  The word count should be 3000 words excluding charts, financial projections, survey material and other appendices.  It is also a requirement that you use the Harvard reference style.