Address: http://www.msn.com/en-us/money Steps: (1) Identify two competing companies. (2) Go to the above address. (3) Type in the first company’s stock symbol or name. (Use “symbol look-up.) (4) Under...

Address:
http://www.msn.com/en-us/money

Steps:
(1) Identify two competing companies.
(2) Go to the above address.
(3) Type in the first company’s stock symbol or name. (Use “symbol look-up.)
(4) Under the “Fundamentals” heading, use the Growth, Profitability, Financial health, Price ratios, and Management effectiveness tabs to answer parts (a), (b), and (c) below.
a) Evaluate the company’s liquidity relative to the industry averages and to the competitor that you chose.

(b) Evaluate the company’s solvency relative to the industry averages and to the competitor that you chose.

(c) Evaluate the company’s profitability relative to the industry averages and to the competitor that you chose.
“Your combined response to Instructions (a), (b), and (c) must be 750-1,000 words. In addition, you must include comparative data on the two companies in an appendix.”