After watching the video “Beginner guide to coding qualitative date” what issues do you see with coding open-ended questionnaires or interviews? Please be specific and address research related issues...

Running Head: BUSINESS ETHICS                                1
BUSINESS ETHICS                                        2
BUSINESS ETHICS
Table of Contents
Issues with Coding Open-Ended Questionnaires or Interviews    3
Research Related Issues in Conducting Qualitative Study    3
References    5
Issues with Coding Open-Ended Questionnaires or Interviews
Qualitative research is a non-numerical data collection approach that is exploratory in nature. Unlike quantitative research, which includes identifying 'counts or measures,' qualitative research entails a description of items, associated qualities and meanings. Face-to-face interview, focused group discussion, participant observations and questionnaire are the most frequent ways to undertaking qualitative research (YouTube, 2019).
It renders a person vulnerable with regard to personal information, opinions, beliefs and viewpoints. As mentioned by Singer and Couper (2017), it is critical for a researcher to...