All health professionals need to be able to communicate and justify their work to a non-specialist audience, which may comprise those involved in policy-making decisions as well as the general public. As you will be aware, the health sciences are often poorly represented by the media. There are plentiful examples of reporting that may be sensationalistic, misleading, biased (e.g. on vaccine safety), inaccurate (e.g. many media sources seem to view the words bacteria and viruses as interchangeable), or all four. Hence, there is a need for, and a potential career in, good writing and communication in the health professional arena.
This assessment involves addressing aseries of generic questionsin the form of an essay. The questions relate directly to the case studies presented. Key points to note are below:
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