As a potential or established small business owner, explain and examine how adopting an enterprise and entrepreneurial culture enhances your chances of success in the ever-competitive world of business.
Using relevant academic models, theories and literature of your choice, highlight the importance of organisational culture and how it would help in redefining the vision, mission as well as the objectives of your business.
DECU4015 DECU4015 Developing an enterprise culture Student name: Carolina Nhongerayi Student number: 55998 Tutor name: Deadline for submission: Thursday 25th April 2019, 2pm Executive summary Provide an overview of subject matter, the methods of analysis, findings and recommendations. Contents Introduction This should introduce the topic or problem and any key information required to ‘set the scene’ for your reader, including defining key terms and scope. Literature view Aim to find material from a variety of sources on the topics of enterprise and enterprise culture. What has been written about the subject? Sources include material available in the library and online, such as books, journals, websites, archives, newspapers and other written and non-written sources, including previous reports etc. This should include: •Explanation of the concept of enterprise with a definition. •Definition of enterprise and entrepreneurial culture. Case Study: One corporate and one start-up business in the same industry Provide a discussion of each business, including a background analysis. This should include: •History of the companies •Sector •Turnover Analysis Analyse each business in relation to its culture and its impact on the industry. Attempt to make a connection to enterprise, enterprise and entrepreneurial culture (as you would have explained and defined in the literature review). This should include: •Examination of each business's organisation culture. •How the organisations culture impacts on the business as well as in the industry in which it belongs. Findings Discuss the implications of the information presented in the analysis section. This should include: •The benefits and drawbacks of the culture of the businesses that you have researched •A discussion of the reasons put forward as to why either the corporate or start-up business has a better enterprise and entrepreneurial culture. Be as detailed as possible (provide references, evidence and research). Conclusion This section sums up the implications of the findings, identifying the main issues brought to light by your research and how these relate to the original assignment brief. Bibliography List of reference material consulted during the research for report. Appendices These is the Information that is not essential to explain your findings, but that supports your analysis (especially repetitive or lengthy information), validates your conclusions or pursues a related point. You use appendices to provide backup information, usually data or statistics, but it is important that the information contained is directly relevant to the content of the report.