Competative strategy

COMPETITIVE STRATEGY
Table of Contents
Tutorial Submission - Answers to Tutorial Questions of Weeks 2 – 11    3
Week 2    3
Week 6    3
Week 7    4
Week 9    5
Week 5    6
Week 11    7
List of References    8
Tutorial Submission - Answers to Tutorial Questions of Weeks 2 – 11
Week 2
Starbucks has thrived because of its attributes in offering high quality services as well as ethically purchased supplies and because of the responsibly produced products. However, due to the COVID-19 there have been significant global challenges relating to the supply. Still the company will not be affected by such a pandemic stricken situation, as they will be able to mandate sustainable business. Other than this, the socio-cultural factors have consequently affected the brand. Since, Mr. Schultz has been very vocal about the product regarding how it should not be treated as a product but should reach the heart of the consumers. However, there have been challenges, where the coffee consumption rates apply to be different in the international markets. This stands in contrast to the Asian markets, where the coffee happens to be in the development change. Now, here comes the cultural impediment, where Starbucks has to educate the market as well as the future customers regarding the quality of coffee as well as the idea of coffee away from that of health concerns.
Another major challenge that the company has been facing and will face is its policy of pricing, which needs urgent change. Due to the increase in the disposable income as well as the economic situations, this has consequently affected the idea relating to coffee. This is inclusive of the shifts in the demographics as well as the social trends such as that of the age relating to the coffee consumer. In addition to this, the obesity rates also happen to have an impact on the aspects of corporate responsibility programs. In addition to this, Starbucks will be able to minimize the carbon footprint and furthermore inspiring others to adhere to the same. As observed by de Luca (2020) climate change is also another factor that is bound to have a long-term impact on the coffee-farmers present around the world.
Week 6
Google Inc. aims to contribute to its intensive growth with the appropriate diversification strategy and acquisition being one of the main aspects. The organization has gone on to develop Chrome in the year 2008, which is a modern browser to combat Opera Mini and Mozilla Firefox. Having in-built search-engine, loads of features and effectively faster loading time strived for the success. Chrome OS is functional in providing compatibility for low cost hardware in running the Chrome browser. Chromebook is presuming its users for having a higher bandwidth internet connection.
In the major development, Google has been instrumental in creating the Open Handset Alliance. This is inclusive of Motorola as well as HTC chip manufacturers relating to Texas instruments and Qualcomm. Then it went on to develop Cloud IoT Core that provided the consumers with the facility to ingest the data.
In addition to this, the facility of Google Assistant also lets the user to give a voice command and use their devices accordingly. This has consequently led to a rise in the number of users. Then Google’s acquisition of YouTube in the year of 2006 for establishing the significant presence relating to the video hosting service market (Alshamsi et al., 2018). Thereby ensure in expanding the presence of its online advertising. Any more aspects relating to the diversification of the business will affect the organizational structure of Google.
Though it is important to consider that whatever is newly...