Assessment detailsAssessment 1: EssayThis assessment is for these students only: Coffs Harbour; Gold Coast; Melbourne - Hotel School; Online; Sydney - Hotel School.AssessmentGroup/individualLearning...

1 answer below »
Assessment detailsAssessment 1: EssayThis assessment is for these students only: Coffs Harbour; Gold Coast; Melbourne - Hotel School; Online; Sydney - Hotel School.AssessmentGroup/individualLearning outcomesGrading indicatorMin ScoreWeightLength/durationDueProfessional accreditationEssayIndividual1, 3GradedN/A30%1200 words25 Mar XXXXXXXXXX:00 PMN/ATask descriptionAn academic essay of aproximately 1200 words which critically discusses the following statement:The events industry is an effective and appropriate vehicle for the social, cultural, environmental and economic development of a city or region.Overall the essay must be integrated, comprehensive and demonstrate an understanding of the relationship between the events industry and regional development. There should be a meaningful discussion about the key factors rather than mere descriptions of elements.The essay should -•Provide an overview and definition of events and their use which -odemonstrates an understanding of the history of events;oidentifies and discusses the various sectors of the event industry;oidentifies the various types of events (mega, hallmark, community, business,oartform)odiscusses the significance of the event industry in contemporary society.•Describe and discuss, with examples, how events and event tourism interact with -oregional economic development (jobs, income, sustainability);oregional social/cultural development (social cohesion and inclusion) and:oregional environmental development (infrastructure, revitalisation and appreciation of attractions, sustainability).There needs to be:•Engagement with the study materials - textbook, academic journals, the Internet, trade and other published reports and documentation to research and develop discussion.•Reference list for any literature cited.
A guide to the first assignmentKeep your essay points brief –For the history of events simply cover the point that events have a long, ancient community purpose history, then, move to a discussion about the advent of event tourism and the subsequent re-purposing of events for economic development.To discuss and describe sectors of the events industry, consider who conducts events and why - community, government, private businesses, and fans, artists and performers.Types of events should be described both by type – festival, sport, business, political, etc. and by size – mega, hallmark, major, community. Use examples to demonstrate you know which is which.Also use examples (they can be the same ones) to clearly show events that had predominately development outcomes for - 1. Regional economy; 2. Socio-cultural change; 3 Environmental (natural or built) enhancement.Use the materials in the study packages as your primary research and reference source material.A suggested simple format is -Ist Paragraph – Discuss the history of events covering their various purposes.2nd and 3rd Paragraphs – Describe event tourism and the subsequent re-purposing of events for economic development.4th Paragraph - Describe sectors of the events industry, and who conducts events and why.5th Paragraph – Discuss the various types of events relating them to the description in paragraphs 1 to 4.6th, 7th, 8th and 9th Paragraphs - Discuss the differences between mega, hallmark, major, and community events. Use examples to demonstrate you know which is which.10th, 11th and 12th Paragraphs - Use examples (they can be the same ones used in paragraphs 6 to 9) to clearly show events that had predominately development outcomes for - 1. Regional economy; 2. Socio-cultural change; 3 Environmental (natural or built) enhancement.This is a suggestion only and you may use other formats if you wish, for example by framing your discussion by beginning with the development outcomes and continuing that theme throughout the essay.
Answered Same DayMar 15, 2020MNG00421Southern Cross University

Solution

Soumi answered on Mar 20 2020
57 Votes
HOSPITALITY MANAGEMENT
[CRITICAL DISCUSSION OF THE STATEMENT— “THE EVENTS INDUSTRY IS AN EFFECTIVE AND APPROPRIATE VEHICLE FOR THE SOCIAL, CULTURAL, ENVIRONMENTAL AND ECONOMIC DEVELOPMENT OF A CITY OR REGION”]
Table of Contents
Introduction and History of Events    3
Event Tourism and Re-Purposing of Events for Economic Development    3
Sectors of the Events Industry    3
Different Types of Events    4
Differences between Hallmark, Mega, Community and Major Events    4
Examples of Events generating Regional Economy, Socio-Cultural Change and Environmental Enhancement    5
Conclusion    6
References    7
Introduction and History of Events
Events take place with the purpose of recreation, business or for cele
ating some causes. However, apart from these, events have their significance in
inging about positive changes and developments to where they are held. In Australia, events, belonging to the genres of music, have caused significant changes to the areas. Golden Gumleaf Awards, cultural festivals in Gold Coast and other similar events have enhanced not only the enthusiasm of the people of the country, but also the economic strength of the place (Gibson and Connell, 2012). This essay presents the regional developments resulted from events in Gold Coast, Australia.
Event Tourism and Re-Purposing of Events for Economic Development
Events have recently found a core purpose in their occu
ences in the form of being able to increase tourism activities of a place, where they occur. As mentioned by Gibson et al. (2010), when an event takes place at any area, there occurs a huge gathering, and people come together from different places. Sometimes, the popularity or the attraction of the event is so much that people from the other parts of the world, as well, attend it. These leads to the phenomenon known as event tourism, which has repurposed the events towards causing economic development to the place.
As supported by Boschat et al. (2015), when such a large number of people attend an event, all the economic sectors of the place are benefitted, such as the transportation sector, hospitality industry, handicrafts and healthcare. Therefore, economic development takes place as an outcome of the events. Not only that, the popularity of the events leads to the increased awareness of the culture of the place or the history that required attention. Therefore, it makes way to exploring the place, which is another source of economic development (Baker et al. 2015).
Sectors of the Events Industry
The events industry is subdivided into a number of sectors, such as the business events, festivals, charity or voluntary events, outdoor events, community events, social events, music and sports events (Liu and Wilkinson, 2014). Each of these events are conducted by the event organiser, who works under an event organising firm or owns one. However, as argued by Getz and Page (2016), the based on the purpose of organising the event, it can be funded by different entities, such as the government, private firms, community, artists, music companies, sports organisers, performers or simply the fans, who might only want to enjoy the events for their recreation.
Different Types of Events
Events can be classified based on their sizes and based on...
SOLUTION.PDF

Answer To This Question Is Available To Download

Related Questions & Answers

More Questions »

Submit New Assignment

Copy and Paste Your Assignment Here