Assessment details Assessment 1: Presentation Script outcomes Grading indicator Min Score Weigh Instructions This assessment is designed to get you researching and thinking critically about...

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Assessment details



Assessment 1: Presentation Script



outcomes



Grading



indicator



Min



Score Weigh
Instructions


This assessment is designed to get you researching and thinking critically about contemporary


global issues in tourism, and prepare a script which will be the basis of a presentation (A2).


You will
have (3)
contemporary issues influencing tourism globally. They are climate change, Political instability, currency exchange.


. Next, you should


research recent industry and academic sources (2015/2018) to locate evidence and examples of


each issue to then provide discussion of the implications for tourism.


Your assignment will be a 1000-word script (referenced in text). The script will form the basis of Assessment 2 – presentation – and be presented as follows:


6 | MKT01762 Contemporary Hotel and Tourism Issues (Session 3, 2018)


1.
Introduction
(50 words) – provide an introduction to identify the three issues.: 2.
Body
(900 words) – the body should introduce, describe and explain the three global issues using a sub-heading for each issue.


3.
Conclusion
(50 words) – a brief conclusion to summarise implications of the issues for


global tourism into the future.


4.
Reference List
– a list of references – minimum 6 – (industry and academic).


Note: the word count excludes references and reference list.



Marking Criteria


Global Tourism Issue No. 1 4 marks


Global Tourism Issue No. 2 4 marks


Global Tourism Issue No. 3 4 marks


Referencing 1 mark


Expression 2 marks



Assessment 2: Presentation



Group/



individual



Learning



outcomes



Grading



indicator



Min



Score Weight



Length/



duration Due



Professional



accreditation


Presentation Individual 3, 4


Graded N/A 30%


15 minutes -minimum


12 slides -audio delivery



Audio Presentation



Instructions


This assessment requires you to formally present information which was scripted in


Assessment 1, to the listener/ audience using audio recorded PowerPoint slides. The


information in this presentation will be based on Assessment 1.


The PowerPoint slides
must
be prepared and audio recorded as being delivered in a


professional setting. They will show evidence of academic research, discussion of literature,


links with
three (3) contemporary global issues in tourism
raised in Assessment 1.


You will provide a well prepared and presented set of slides. You will need to practise audio


delivery to pace the presentation. It must be clear and concise so the audience can understand.


Provide discussion of points raised including concluding statements evaluating content


relevance to the future of tourism and/or hotels.


Prepare slides as if you are giving a formal presentation –
DO NOT
cut and paste information


from Assignment 1.



Duration
–
15 minutes.



Mininum
–
12 slides
–
plus reference list.



Marking criteria


Quality of presentation materials – accuracy and content


– uses rich visual images, keeping text to a minimum.


– PowerPoint free of typos, errors.


– In-text citation of sources, images.


10 marks


Presentation delivery – structure, pacing, audio, expression, duration.


Major points from your report clearly identified and communicated.


Well structured, organised research presentation.


Keeps to time limit.


Clear & audible delivery.


15 marks


Presenter gives synopsis of issues raised. 5 marks

Answered Same DayNov 27, 2020MKT01762Southern Cross University

Answer To: Assessment details Assessment 1: Presentation Script outcomes Grading indicator Min Score Weigh...

Anju Lata answered on Nov 28 2020
136 Votes
Contemporary Hotel and Tourism Issues
Contemporary Hotel and Tourism Issues
Student Name:
Student ID:
Introduction
Global Tourism refers to tourism beyond the borders.
One of the largest industry contributing to global economic development.
International revenue from tourism in 2000-2017 was 1.34 Trillion US dollars (Statistica, 2018).
Issues like volatile currency exchange rates, political instability in different countries and deteriorating environment conditions influence the business outcomes.
Global tourism brings many economic and employment benefits for the country. The global tourism industry has depicted an increased revenue at the rate of 3.3% since last five years employing 2.6% more people (IBIS World, 2018)
2
Tourism
Contributes to the government revenues
Generates employment
Develops and invests in the infrastructure of the country
Improves the local economy
Earns foreign currency for the country
Tourism is influenced by location, weather, cultural attribute of people, political and economic factors.
Tourists flow mostly occurs from the developed western countries to the developing countries. Various features of tourist destinations like physical features (mountains, snow, warmth, oceans) and cultural characteristics attract the tourists.
3
Climate Change
Climate Change
5% of the global CO2 emission added to the climate by tourism sector annually.
Tourism depends on the weather predictability to attract the visitors.
The climate change adversely affects the natural beauty of these destinations.
Extreme weather conditions disturb the function of airports, bridges and roads.
Damage to oceans flora and fauna like coral reefs adversely affects the activities like scuba diving due to coral bleaching.
The divers, who preferably visit these places due to coral reefs, are reduced.
More acidic oceans and Sea level rise pose high risk to natural attractions and tourism infrastructure. Winter sports season is shortened by the high temperatures. Climate change Directly damages the natural resources and plants such as coral reefs, beaches and hotels. The destination loses its attractiveness as a tourist destination. It leads to loss of employment in the industry, and also poses high price for the insurance of properties in the high risk areas.
5
Climate Change cont..
Erosion, Storm Surges and Coastal Flooding occurring in Maldives and Bahamas due to rise in sea level negatively influences the tourism.
The tourism in cold areas is dependent on winter sports.
Climate change lowers down the snow cover.
Cold destinations lose their level of coldness, the cold seasons get shorter and these places do not retain their normal winter attractions.
Less amount of snow leads to loss of income for ski-diving business and sky resorts.
It...
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