Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of...

Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment 1 Information Subject Code: MKT301 Subject Name: Consumer Behaviour Assessment Title: Assessment Type: Length: Reflective Analysis Individual Comparative Reflection 1200 words (+/- 10% allowable range) Weighting: 30% Total Marks: Submission: 100 Online Due Date: Week 5 Your task Individually, you are required to prepare a reflective analysis based on your observation and its links with consumer behaviour theories covered in weeks 1 to 4. Refection requires you to observe, describe and make meaning of experiences closely. Assessment Description. In this individual assignment, you will be given an opportunity to explore the complexities of consumer behaviour by observing and reflecting on situational and psychological factors influencing consumer decisions to purchase a product. This will enable you to demonstrate a broad knowledge of current issues in buyer/consumer behaviour. Assessment Instructions You are required, as an observer, to attend two shopping trips with a family member or a friend. During the first trip, you are required to observe how your family member or a friend buys ‘convenience’ products: these are products that are inexpensive and usually requires a minimum amount of effort on the part of the consumer to select and purchase it. Whereas during the second trip, you are required to observe how your family member a friend buys ‘shopping’ products: these are products that are usually more expensive and are purchased occasionally and consumers are more likely to compare several options to assess quality, cost, and features before making a purchase. Based on your observation from both of the above shopping trips, you are required to write a reflective analysis in which you must consider theories and concepts related to consumer behaviour discussed in weeks 1 to 4. More specifically, you must reflect on the following aspects: • Provide a concise overview of the shopping trips and which products were purchased by your family member or a friend. • Identify, reflect and compare motivational factors for the purchase of both shopping trips. • Identify, reflect and compare on the type of involvement and resources that consumers typically use to buy these products; • Identify, reflect and compare exposure, perception and stimuli elements that influenced your family member or a friend to buy these products. Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. As this is a reflective analysis, you are required to use at least 6 sources of information that are referenced (both In-text and end text) in accordance with Kaplan Harvard Referencing Style. Assessment Submission This file must be submitted as a ‘Word’ file to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is an issue with the submitted file. In this case, you must contact your workshop facilitator via email and provide a brief description of the issue and a screenshot of the Turnitin error message. You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties that may occur. Late assignment submission penalties Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School “late assignment submission penalties” Policy. Number of days Penalty 1* - 9 days 5% per day for each calendar day late deducted from the total marks available 10 - 14 days 50% deducted from the total marks available. After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted and the student will receive a mark of zero for the assignment(s). Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students *Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be one day late and therefore subject to the associated penalty. For more information, please read the full Policy via https://www.kbs.edu.au/about-us/school-policies Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties? How can I appeal my grade? Click here for answers to these questions: http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information. COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. MKT301 Assessment 1 Marking Rubric – Reflective Analysis 30% Marking Criteria (__/100) F (Fail) 0 – 49% P (Pass) 50 – 64% C (Credit) 65 -74% D (Distinction) 75 – 84% HD (High Distinction) 85 -100% Reflection __/30 marks You provide a superficial reflection and insights or no reflection and/or insights of the two different types of buying behaviour were provided. Your reflection and insights into the two different types of buying behaviour are somewhat detailed. Your reflection and insights into the two different types of buying behaviour are mostly detailed. Your reflection and insights into the different types of buying behaviour are detailed. Your reflection and insights of the two different types of buying behaviour are well detailed. Theory Application __/40 marks Your proposal applies minimal or none of the relevant MKT301 theories and/or concepts from weeks 1 to 4. You have applied some of the relevant MKT301 theories and/or concepts from weeks 1 to 4. You have applied many of the relevant MKT301 theories and concepts from weeks 1 to 4. You have applied most of the relevant MKT301 theories and concepts from weeks 1 to 4. You have comprehensively applied all of the relevant MKT301 theories and concepts from weeks 1 to 4 and did so convincingly. Grammar/Spelling __/10 marks Spelling and/or grammar is consistently incorrect. It impacts on the flow and readability of your report. Though there are some errors in grammar and spelling, these do not detract from the readability and flow of your report. Mostly correct grammar and spelling but any errors do not impact on the readability and flow of your report. Errors in grammar and spelling are rare, which enhances the readability and flow of your report. Perfect grammar and spelling throughout, which enhances the readability and flow of your report. In-text Citations and Referencing __/10 marks Neither in-text referencing and reference list adhere to Kaplan Harvard Referencing Style. In-text referencing or the resultant reference list adheres to Kaplan Harvard Referencing Style, with some errors. Both, in-text referencing and the resultant reference list adhere to Kaplan Harvard Referencing Style, with some errors. Both, in-text referencing and the resultant reference list adhere to Kaplan Harvard Referencing Style, with only occasional minor errors. Both, in-text referencing and the resultant reference list adhere strictly to Kaplan Harvard Referencing Style, with no errors. Format __/10 marks The format chosen for your reflective analysis is inappropriate and/or lacks thought and consideration for the intended audience. The format chosen for your reflective analysis is appropriate, but further attention to detail would improve its presentation. The format chosen for your reflective analysis is appropriate, but minor changes would enhance its presentation. Your reflective analysis c is professionally presented and has been submitted in the appropriate format. Your reflective analysis is professionally presented and exceeds expectations for what is suitable for a business environment. Feedback and grades will be released via MyKBS.