Assignment Number 2 is a group project (maximum of three students) - you will form a group when it is time to start working on the group project. You then select one of the firms that one member wrote...

Assignment Number 2 is a group project (maximum of three students) - you will form a group when it is time to start working on the group project. You then select one of the firms that one member wrote about for the first assignment. This is where you get the opportunity to show how to apply what you have learnt as part of this task is to write an updated marketing plan to capitalise upon the opportunities in assignment Number 1.
 Assignment 2

Re-design your company’s current offer to address Point 3.0

Segment the market in at least three ways (approx. 500 words)

Select and describe a Target for your (newly tweaked) offer (approx. 500 words)

Position your offer against your major competitor/s (approx. 200 words)

Design your Marketing Plan (approx. 1500 words)