Auckland International Campus Bachelor of Applied Management Graduate Diploma in Applied Management CX770020 Strategic Management Assessment 3: Strategic Plan (Report and Presentation) Study Block 3: 2018 Due: In-class Assessments: To be determined in class in discussion Presentation: Week 8, Day 1 Report: Week 8, Friday, 11:59 p.m. Weighting: 40% Type: Team assessment Length: Report 3,000 – 5,000 words Submit: Electronically (no hard copy) to the Moodle site for this paper. Note that only ONE member of your team should submit your team’s assessment Auckland International Campus CX770020 Strategic Management Page | 2 OBJECTIVES This assessment is designed to guide your team to create a strategic plan appropriate to your business. LEARNING OUTCOMES 1. Think critically regarding the application of relevant concepts, tools, and techniques of strategy 2. Work with others to apply concepts, tools, and techniques fundamental to strategic management to develop an organisational strategy 3. Ensure the strategic plan complies with expectations of stakeholders by including a wide range of relevant issues, such as sustainability, and ethics 4. Evaluate aspects of ethical strategic leadership INSTRUCTIONS – ALL ASSESSMENTS See in Report 1 instructions. ASSESSMENT 3 INSTRUCTIONS In this assessment you will formulate a strategic plan appropriate to the company you selected to study. This will be presented in the form of a final report, preceded by a presentation and inclass assessments. 3.1 In-class assessment 1 3.2 Presentation 3.3 In-class presentation 2 3.4 Final Report Two in-class assessments – 5% of the total marks. These could be two different assessments, or one assessment prior to the final report whereby the group work of the three weeks prior to the final report is assessed. They will be judged using the following guidelines. • Participation: Each group member participated in discussion and explanation. • Quality of discussion: Explanation of how key topics that are the focus of the current discussion will be learnt and used. • Appropriate focus: Information and topics focuses on by the group are appropriate. The following is indicative of the focus of these assessments: 3.1 In-class assessment 1: Progress Discussion/ Presentation/ Verbal Report – possibly explanation of team approach to completing the Final Report. 3.3 In-class assessment 2: Draft report. Presentation – 20% of the total marks 3.2 Presentation The presentation must show how the final report will be presented and completed. The presentation will be judged on how well the listener understand what will be included in the final report, and why, and how the report will be structured. The presentation will primarily be judged Auckland International Campus CX770020 Strategic Management Page | 3 on the content presented, although presentation skills and approach will also be judged. Note that presentation skills, structure and delivery will influence how well the content is understood. Final Report – 75% of the total marks 3.4 Final Report The final report must include the following: • Mission, vision, goals • Strategic options and choosing between them • Strategy 3 year in outline and ensuring covers issues • One-year implementation plan, with management and control considerations NOTE: In this assessment you should make use of your work in Assessments 1 and 2. Consider including the needs of wider stakeholders when formulating your strategic plan. Consider if and how, incorporating these needs could contribute to the competitiveness and long-term viability of an organisation. It is important to provide a good insight into what will be done to create a competitive advantage. It is expected that you will use concepts, tools, and techniques fundamental to strategic management. The following is an indication of what is expected in your answer: • Mission, Vision and Goals o The Vision and mission is stated with clear supporting reasons for adopting them. Goals are listed, an should be the same as those in the one-year implementation plan • Strategic options and choice o Explain he generic strategic options of the firm. This should be done in terms of the work done in Assessment 1. Strategies should attempt to utilise the knowledge gained in Assessment 1, but now focus on the future and what strategy would be most appropriate. o Justify the generic strategic approach you have chosen. Explain why your chosen strategy is appropriate (e.g. better than others) in terms of its suitability, feasibility, and acceptability. o It is important to provide a good insight into what will be done to create a competitive advantage. • Three-year strategic outline o Provide an outline of the key strategic areas that should be addressed, with a clear indication of what is to be achieved within the three-year time frame. This should also include an explanation of how key issues related to culture, leadership, ethics, sustainability, stakeholder requirements and any other relevant issues will be incorporated in the strategy. • One-year implementation plan Auckland International Campus CX770020 Strategic Management Page | 4 o Explain how you would implement the preferred strategy, manage it and control the achievement of key goals. This should support the three-year strategy (i.e. goals should be set that will ensure short term actions that support the eventual achievement of long term strategies). o This could be prepared using Balanced Score Card, Action Planning and other relevant methodologies.0 o It is expected that you will break down strategies into (1) short-term objectives and control measures (2) functional tactics (3) indicate responsibility and how it will be managed. Your report could have the following structure: 1. Title Page (includes title of the proposal, names and student number of the team members, name of the person the report is for, date submitted) 2. Table of Contents 3. Introduction 4. Mission, vision, goals 5. Strategic options and choice 6. 3 year strategy outline 7. One-year implementation plan, with management and control considerations Word Count The word count EXCLUDES your reference list and APPENDIX. Auckland International Campus CX770020 Strategic Management Page | 5 MARKING RUBRIC: PRESENTATION Perfect Excellent Very Good Good Above average Average Below average Inadequate Poor Very poor % 100 90 80 70 60 50 40 30 20 10 Percentages are indicative Introduction: Purpose and structure of the presentation. 5 Introduction judged by how well it prepares the reader for the rest of the presentation. Presentation of content How clearly is each of the following presented. The judgement is whether the presenters display knowledge and understanding of the topic. A key judgement is whether this knowledge and understanding is applied to formulate a good strategic plan. 10 • Mission, vision, goals 15 • Strategic options and choosing between them 20 • Strategy 3 year in outline and ensuring covers issues 20 • One-year implementation plan, with management and control considerations Delivery: 30 How well is the presentation delivered? The key judgement is how well a listener will be able to understand the content of the presentation. Indicative criteria would be: Structure, support material, ideas, logic, appearance of participants, volume, clarity of speech, grammar, pronunciation, effectiveness (achievement of purpose). Auckland International Campus CX770020 Strategic Management Page | 6 MARKING RUBRIC: ASSIGNMENT 3 – REPORT Perfect Excellent Very Good Good Above average Average Below average Inadequate Poor Very poor % 100 90 80 70 60 50 40 30 20 10 Percentages are indicative Executive Summary: Summary of entire project 5 It is expected that the key information will be presented in such a way that the executive summary could be all a busy executive would have to read to understand the essence of the strategic plan. This could include how well the aims, key findings, and key recommendations are stated. Introduction: Purpose of the report, brief description of the organisation, scope and structure of report 5 Introduction judged by how well it prepares the reader for the content of the report –indicative content provided in the instructions. This could include a brief description and history of the organisation, products/services of the organisation, industry it serves, major changes in the organisation concerning direction, policy, culture, etc. Vision, Mission, Goals 10 The vision and mission are stated with clear supporting reasons for adopting them. Goals are listed, an should be the same as those in the one-year implementation plan. Strategic options and choice 20 In depth identification and analysis. An appropriate variety of concepts, tools & techniques are used. The generic strategic options and choice of the firm are explained. The choice is justified. This justification is explained in terms of the strategic choice’s suitability, feasibility, and acceptability. The reader gains an insight into what will be done to create a competitive advantage. Three-year strategic outline 20 Key strategic areas are included with a clear indication of what is to be achieved within the three-year time frame. It is explained how key issues related to culture, leadership, ethics, sustainability, stakeholder requirements and any other relevant issues will be incorporated in the strategy. One-year implementation plan 35 In depth identification and analysis using a It is explained how to implement the preferred strategy, manage it and control the achievement of key goals. It supports the three-year strategy. An appropriate variety of concepts, tools, and techniques are used. Strategies are broken down into (1) short-term objectives and control measures (2) functional tactics (3) indicate responsibility and how it will be managed. Presentation: Presentation supports understanding of the report. 5 How well does the presentation of the report support understanding of the report by a reader (e.g. a busy manager or CEO). Indicative aspects to consider could include: physical appearance, length, writing style, grammar, spelling and punctuation, referencing, use of figures, headings and summaries, use of appendices.