The purpose of the individual case assignment is to provide each student with an opportunity to research and apply strategic management concepts, content and creative problem solving to real world strategic situations. Each student will individually research and compose a compelling
“strategic review” on the brand Peloton Interactive Inc.
Grading Criteria will be:
25% -Research and Insights:presence of deep, relevant research and insights into the
brand and a clear understanding of the current dilemmas and opportunities facing it.
25% -Analysis:application of strategy theory and integration of class concepts as well as
content learned in the student’s area of study.
25% -Innovative Strategies:Demonstration of evidence-based, creative problem solving
resulting in three new growth strategies.
25%Organization:proper headings, good paper organization, solid punctuation,
grammar, spelling and sentence structure.
Each paper should examine Peloton Interactive in great detail and provide the following sections.
- History and background of the brand
- Thekey brand positioning, corporate strategies and competitive advantage that have
guided the brand since its inception
-Explanation of financial performance for the years 2019, 2020, 2021 and 2022
- Current environmental assessment –secondary and primary research required
- Three proposed strategies that will drive Peloton future growth over the next five
years. Each strategy should have tactics and a key performance measure linked to it
Each paper should use APA or MLA style for citations and references. (No fewer than ten references.)
MAKE SURE TO DO PRIMARY AND SECONDARY RESEARCH