HOLMES INSTITUTE FACULTY OF HIGHER EDUCATION HC2022 Marketing Research Group Assignment Assessment Details and Submission Guidelines Trimester T2 2019 Unit Code HC2022 Unit Title Marketing Research...

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can you please make presentation slides as well with the assignment. due is next week
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HOLMES INSTITUTE FACULTY OF HIGHER EDUCATION HC2022 Marketing Research Group Assignment Assessment Details and Submission Guidelines Trimester T2 2019 Unit Code HC2022 Unit Title Marketing Research Assessment Type Group Report and Presentation Assessment Title Group Report and Presentation Purpose of the assessment (with ULO Mapping) 1/ Integrate theoretical and practical knowledge of Marketing Research in the context of marketing-related business decisions 2/ Analyse business problems/opportunities using their Market Research skills and develop appropriate strategies to achieve a competitive advantage. 3/ Evaluate alternative Marketing Research methodologies, select the appropriate methodology and apply it to generate valuable insights into marketing-related business decisions. Weight Group report 20% Group presentation 10% Total Marks 30 Word limit Report: 2500 words Presentation: 10 minutes Due Date Group report: Week 10 Group presentations: week 8 and 9 Submission Guidelines • All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page. • The assignment must be in MS Word format, no spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers. • Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list using Harvard referencing style. Page 2 of 4 HC2022 Marketing Research Assignment Specifications Purpose: Student will gain experience in applying the marketing research process and provide recommendations on designing primary data collection methods. This assignment follows on from the individual assignment: SKY HIGH Real Estate Developers has decided that they want to reduce the level of uncertainty in the future real estate development projects. They have asked you to provide some recommendations on the following: 1. How they should conduct the research (collection method)? 2. A design on one survey collection method (eg. Design a questionnaire or interview etc.) 3. Who they should focus their research on (who is the target population)? 4. How can they maximise the accuracy of the samples that will be researched (sample size and method)? Your recommendations all need to be justified with sound academic theory and can also be backed up by citing other industry examples of similar research. Assignment Structure should be as the following: 1. Introduction Introduce the main problem and areas of recommendations 2. Collection method Consider what collection methods will be best suited to SKY HIGH Real Estate Developers. Be sure to justify your recommendations using cited academic theory. 2. Survey Design Here, you need to design one of your recommended collection methods (eg. You actually need to create a questionnaire, interview questions etc. Be sure to justify your recommendations using cited academic theory. 3. Target Population Identify the most appropriate target audience for the research. Be sure to justify your recommendations using cited academic theory. 4. Sample size and method Recommend the most appropriate sample size and method for the research to ensure accuracy. Be sure to justify your recommendations using cited academic theory. 5. Conclusion Provide a summary of your recommendations References Page 3 of 4 HC2022 Marketing Research Marking criteria Marking criteria Weighting Report Collection method and survey design 5 Target population and sampling 5 Shows knowledge of relevant theory 5 Overall presentation and referencing 5 Sub-total 20 Presentation Collection method and survey design 3 Target population and sampling 3 Shows knowledge of relevant theory 2 Team cohesion and overall presentation professionalism 2 Sub-total 10 TOTAL Weight 30% Assessment Feedback to the Student: Page 4 of 4 HC2022 Marketing Research Marking Rubric Report Excellent Very Good Good Satisfactory Unsatisfactory Collection method and survey design Collection method and survey design are very relevant and well justified Collection method and survey design are relevant and well justified Collection method and survey design are somewhat relevant and justified Collection method and survey design are somewhat relevant and justified, but with some errors Collection method and survey design are not relevant and not justified Target population and sampling Target population and sampling recommendations are very relevant and well justified Target population and sampling recommendations are relevant and well justified Target population and sampling recommendations are somewhat relevant and justified Target population and sampling recommendations are somewhat relevant and justified, but with some errors Target population and sampling recommendations are not relevant and not justified 3. Shows knowledge of relevant theory A deep knowledge of the theory shown Good knowledge of the theory shown Some knowledge of the theory shown Knowledge of the theory shown at times Little to no knowledge of the theory shown 4. Overall presentation and referencing Presentation and referencing are at a high standard Presentation and referencing are at a high-medium standard Presentation and referencing are at a medium standard Presentation and referencing could be improved Presentation and referencing are at a low standard Presentation Excellent Very Good Good Satisfactory Unsatisfactory Collection method and survey design Collection method and survey design are very relevant and well justified Collection method and survey design are relevant and well justified Collection method and survey design are somewhat relevant and justified Collection method and survey design are somewhat relevant and justified, but with some errors Collection method and survey design are not relevant and not justified Target population and sampling Target population and sampling recommendations are very relevant and well justified Target population and sampling recommendations are relevant and well justified Target population and sampling recommendations are somewhat relevant and justified Target population and sampling recommendations are somewhat relevant and justified, but with some errors Target population and sampling recommendations are not relevant and not justified Shows knowledge of relevant theory A deep knowledge of the theory shown Good knowledge of the theory shown Some knowledge of the theory shown Knowledge of the theory shown at times Little to no knowledge of the theory shown Team cohesion and overall presentation professionalism The presentation is cohesive very professionally presented The presentation is mostly cohesive professionally presented The presentation is somewhat cohesive professionally presented The presentation is cohesive professionally presented at times The presentation is not cohesive professionally presented
Answered Same DaySep 09, 2021

Answer To: HOLMES INSTITUTE FACULTY OF HIGHER EDUCATION HC2022 Marketing Research Group Assignment Assessment...

Kuldeep answered on Sep 14 2021
160 Votes
Research Methodology
Real Estate Developers
Research Methodology
Student Name:
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Contents
Introduction    3
Introduce the main problem and areas of recommendations    3
Collection method    4
Survey Design    5
Target Population    6
Sample size and method    6
Conclusion    6
References    9
Introduction
Introduce the main problem and areas of recommendations
Sky High Real Estate Developers has decided they want to reduce the level of uncertainty in future real estate development projects. From time to time, the natu
re of investment in real estate by organizations and multinational investors has been mainly focused on direct real estate assets; Because of the potential and the benefits of a large return. While real estate investment is determined both at the time and place, and it has a significant share of capital investment, the ability to provide expected returns to investors is subject to sources that influence uncertainty on expectations. Real Estate Development (RED) can be termed as an entrepreneurial activity that involves some degree of risk and uncertainty (Cheng, Clark and Womack, 2019). In other words, it can be said that risk and uncertainty are an integral part of the investment decision, and the success or failure of the red judgment decision depends on the assessment and management of the underlying risk or uncertainty. Recent developments in real estate business have exacerbated the problem of risk as well as uncertainty in RED, and have increased investor and market sophistication. Given the increasing intelligence of investors and the degree of risk and uncertainty in the real estate market, RED decisions are becoming more complex than the "yes or no" decision criteria. The natural ability to make new decisions at any time for the life of the investor reflects the realities of the present, which are uncertain by their very nature (Geltner, Kumar and Van de Minne, 2018). Evidence from previous studies has shown that traditional methods were not used long ago due to the irreversible nature of red, the presence of uncertainty, and incomplete information. In addition, the authors postulate that traditional approaches do not always involve realistic valuation of the RED ' stable status, acceptance or rejection of rules, and do not consider other potential investment opportunities in the future.
In second task, approach of the experimental study is selected because this method is used to analyze relation between the independent variables as well as one dependent variable. Allows the study of the model's input variables and actual option values ​​as this method adapts to the research objectives. Then, knowledge of model's specificity can be reducing from study. The case study in this context does not make sense as described by Collis and Hussey in their study of the theory of finding a single event in natural phenomena. This leads to a fine case study fine which has all the necessary inputs.
Collection method
The economic, physical, and political environment, among others, in which Red is located, is subject to the effects that introduce uncertainty at the root of all Red activity. Partners also play a role in influencing the RED in this environment. Therefore, the uncertainty in RED can take different forms and arise from different sources. However, while probability can be used to express the types of uncertainty, the laws of probability cannot be equally applied to all forms of uncertainty (Wolny, 2016). The laws of probability are usually satisfied on the basis of intuitive judgment, especially when the external source is evaluated in the distribution mode. Qualitative research is a great tool for research because it is rich, in-depth study of a relatively focused area. Qualitative approaches seek insight and deep understanding of people's worlds - this is an approach adopt for this research project when we are studying the business of the recession moreover the methods in which it can survive.
Qualitative data can be referred to as 'iterative', meaning that it considers analysis to be a developmental process in which stages of data analysis and data collection are interconnected - rather than one-to-one analysis. Therefore, qualitative research is type of research in which the literature shows that as each economic decline is different; management and strategies methods are constantly changing to adapt the data (Yao and Pretorius, 2014). In qualitative research - that, understands object and collecting data and information that will emerge theories, this will be gather from research. Data publicly available on the company have also been collected to ensure the validity of data provided in the interview. Data will be collected through the interviews, writing and transcripts, notes were also made during the interviews, which could not be taken through physical reactions and recordings through the main language. The semi-structured interviews will be based around my research queries, which answered topics for discussion topics based on literature review, the interviewer had the opportunity to speak freely around the questions and, if they believed, the opportunity to elaborate on some answers (Źróbek-Różańska and Zielińska-Szczepkowska, 2014).
Survey Design
A research design/framework is created as follows; The primary part involves research on background of business throughout the document analysis; second part is the document analysis of the financial...
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