Answer To: CHCCOM003 - DEVELOP WORKPLACE COMMUNICATION STRATEGIES Question 1 Political, economic, social and...
Abhishek answered on Nov 28 2021
CHCCOM003 - DEVELOP WORKPLACE COMMUNICATION STRATEGIES
Table of Contents
Answer to Question 1 4
Impact of different factors on the work of community service organisations 4
Political factor 4
Economic factor 4
Social factor 4
Technological factor 4
Answer to Question 2 4
Competitor Analysis 4
Comparison between the websites of these two organisations 5
Strengths and weaknesses of the two organisations 5
Answer to Question 3 6
My Aged Care website 6
Stakeholders 6
Answer to Question 4 7
Difference Strategic plan and business plan 7
Answer to Question 5 8
SWOT analysis of a community service organisation 8
Elaboration of the SWOT table 9
Strengths: 9
Weaknesses: 9
Opportunities: 9
Threats: 10
Recommendations related to the result of the SWOT analysis 10
Recommendations to overcome weaknesses 10
Recommendations to overcome threats 10
Answer to Question 6 10
Informed Consent 10
The requirements of informed consent 11
Assistance of workers to the clients making informed decisions 11
Answer to Question 7 11
Comparison between communication systems of organisations with flat management structures and those with complex hierarchies 11
Answer to Question 8 13
Crisis Communication Plan in a Community Service Organisation in Australia 13
Answer to Questions 9 and 10 17
Effective monitoring and coaching principles practices 17
Answer to Questions 11 and 12 18
Factors for deciding between use of traditional and digital communication media 18
Project 1 20
Identifying internal and external needs 20
Identifying conflicting interest 20
Developing a range of communication strategy to meet the need and goal of the organisation: 21
Developing process protocols in line with communication strategies: 22
Developing quality resources to support implementation and communication protocol: 22
Presenting information to staffs about communication strategies: 23
Maintaining work-related networks and relationships: 24
Obtaining others’ feedback for assessing communication outcome: 25
Identifying opportunities for continuous improvement: 25
Project 2 26
Preparing a site map for a website for promoting a community service organisation 26
References 30
Answer to Question 1
Impact of different factors on the work of community service organisations
Political factor
The community service organisations are also known as charitable organisations. They have dependence on some political factors. Whenever any new governing party comes in power to rule, the community service organisations feel great shocks. Because the new government may change, the pre-existing laws related to taxation. Tax deduction is always expected by all charities. However, a new government may reduce the federal funding (Andersen, 2017). This challenges the survivability of many organisations. Then the organisation must adjust the budgets and planning as needed.
For example, the organisation field as 501(c)(4) are called social welfare organisations. They can remain limited due to the political impacts.
Economic factor
Economy has a great influence over the growth and existence of community service organisations. It depends on the federal funding. When the economy is on rise, this type of non-profit organisations is benefitted. It results in increment in budgets and activities of the organisations.
For example, in the United States of America, the charities employ more than 12 million people. They create more jobs, contributing to the growth of the economy.
Social factor
These organisations have a great impact on society. They provide employment to many people to help other people to be employed. Charities focus on the community to bring many goods and resources. It helps people to get ahead in life (Blixt and Kirytopoulos, 2017).
For example, on the birthday of an individual, Facebook now asks for choosing a charity. This is to donate for a specific cause such as blood donation.
Technological factor
At present, technology is the main potential vehicle for the growth of community service organisations. Technology enhances the efficiency of such charities.
For example, technology such as social media platforms, helps the organisations to reach more people compared to that, they could meet face-to-face.
Answer to Question 2
Competitor Analysis
Competitor analysis is defined in the field of non-profit organisations as an assessment of strengths and weaknesses. These two factors belong to the current and potential competitors. This analysis provides both offensive and defensive context of strategy (Cocker and Joss, 2016). These contexts help to identify potentials and threats. It is a framework supporting the formulation of efficient and effective strategies. It is also associated with implementation, monitoring and adjustment.
Now, it is to choose two community services organisations working on healthcare projects. The two renowned community services organisations of Australia are taken here. They are Fight Cancer Foundation and Lamp Inc.
Comparison between the websites of these two organisations
Fight Cancer Foundation
Lamp Inc.
i. The website of the Fight Cancer Foundation is www.fightcancer.org.au.
ii. This website contains the web pages regarding accommodation, education, involvement, stories of hope, to research and keep up a date.
iii. The options under the top right menu of this website consists of the “About” section that describes that organisation. In addition, there are other options regarding the mission, involvements and events carried out by the organisation. The news and media dealing with the organisation are included here. At the bottom, there is a contact option.
i. The website of the Lamp Inc. is www.lampinc.org.au.
ii. The front page of this website contains the precautions and recommendations about Covid 19.
iii. The options under the right-top menu of the website include the offers of the organisation. In addition to this, there is an option for the guideline for the people to get in touch with the organisation. There are other options regarding the partners with Lamp, the events conducted and at the bottom, there is a “Call Now” option.
Strengths and weaknesses of the two organisations
As per the annual SWOT analysis of the Fight Cancer Foundation, the strengths of this organisation have great effectiveness on Australian society. A plenty of doctors and oncologists are associated with this group. Modern technology applications in research on cancer cells give positive impact in social welfare. However, being a non-government organisation, it faces challenges for federal funding due to non-cooperation of the Government of Australia (Albers and Shlonsky, 2020). This is a great weakness of the organisation.
On the other hand, the Lamp Inc. is working now, to combat the pandemic caused by Covid 19. The strong point of this organisation is the grants and funding from the Australian government. However, the lack of experienced physicians and appropriate preventions are the main weaknesses of this organisation.
Answer to Question 3
My Aged Care website
This is a website specially designed to provide service to senior citizens of Australian population. Insight of the website describes the lesson of learning services divided into four steps.
Step 1:
In the step 1, the ways of learning about different services are described.
Step 2:
The step 2 instructs how to be assessed.
Step 3:
In step 3, it is looking to find a provider.
Step 4:
The step 4 describes how to manage the public service.
There are several menus and various options under those menus. The menus are Home, Types of care, Assessment, Find a provider, Manage my service and Contact us respectively. In types of care, it is described whether an individual is eligible to avail the service. The home-based helps, short-term care as well as home-based aged care are described. The assessment tells about the process, method of application, preparation for assessment, following steps, re-assessment and its online application (Fahrudi, Gengatharen and Suseno, 2017). The “find a provider” option is about searching for a provider, the considerations, understanding the costs and setting up services. The “manage my services” option describes how to make some changes and another option to view the online account of an individual. At the bottom, there is a “Contact us” option that contains the contacts of the authority.
Stakeholders
The stakeholders having interest in this site are described below.
i. The customers are the main stakeholders. They are a huge number of senior citizens of Australia. They are consuming services from this site. These stakeholders get positive benefits from this service.
ii. The employees of this community are other important stakeholders. They find their wages of living from this service. The main motto of their job is to find a provider and to manage the service.
iii. Other healthcare organisations are the outsourcing stakeholders of this service. They are interested to work in collaboration with the My Aged Care services. The goal is to spread their services among a vast section of aged Australians through this popular website.
Answer to Question 4
Difference Strategic plan and business plan
Strategic plan and business plan both are important for the success of an organisation. The differences between them are discussed in the following table.
Strategic Plan
Business Plan
i. Strategic plans can be used as a primary implication in the business strategy in the organisation.
ii. The strategic plan helps to establish a business where the owners of the business are quite serious regarding organisational growth.
iii. Strategic planning can be useful for focusing and directing the actions in the organisation. It helps to analyse the activity in the organisation.
iv. Strategic planning helps to provide priority to the people, money and time, which are the main resources for organisational growth. Strategic planes enhance the return on investment.
v. Strategic plans mainly focus on sustainable competitive advantages in the market, which helps to build a business in a competitive atmosphere.
vi. Strategic planning helps to improve communication in the organisation. It enhances the relationship between the employees and the stakeholders of an organisation.
vii. The business strategy is the idea and goal of business. It also helps to design and layout the business. A business strategy is flexible and it adopts the changes in the organisation very easily. Strategy is very useful for creative collaboration.
i. The business plan can be used for initial start of business and it even obtains funding (Turner and Endres, 2017). Here both of the planes include different time spans.
ii. A business plan can be useful for a new business or start-up.
iii. The business plan helps to provide ideas for the strategic plane in the organisation (Elbanna, Al Katheeri and Colak, 2020).
iv. Here, the business plan helps to make a structure regarding the organisational function in the business.
v. A business plan is critical because it needs funding for the business.
vi. Business plans are used for accessing the viability to provide opportunity in the business. Business plans are better tactical in nature than the strategic plane.
vii. Business plan is mainly used for presenting the ideas of entrepreneurs to the bank. A business plan is a pattern of a business.
Answer to Question 5
SWOT analysis of a community service organisation
There are a huge number of community service organisations in Australia. The “Save the Children” is one of them having a website www.savethechildren.org.au. This organisation works for the welfare of children in the society of Australia. The SWOT analysis of this non-profit NGO is discussed below. The four-fold SWOT analysis of this organisation contains four convention pillars including strengths, weaknesses, opportunities and threats.
The factors of the SWOT analysis are framed in the following table.
Strengths
Weaknesses
· Support of the Government of Australia
· Different sources of federal funding
· Partnerships with other charities of Australia
· Collaboration with orphan homes
· People’s awareness of childcare
· People’s support and admirations
· Missions to save girl children and caring for their health (Anderson et al. 2020)
· Tax increment by the government
· Reduction of government grants and funds
· Deficiency of childcare tools
· Communication gap between government and organisations
Opportunities
Threats
· Involvements of physicians and other health workers
· Busy working parents are interested in getting this service.
· Strong cooperation with orphan homes
· High concern of educational institutions about the students’ health
· Competitions with other community service organisations
· Challenges to fulfil the targeted objectives
· Cyber-attacks regarding leakage of digital data and documents.
Elaboration of the SWOT table
Strengths:
The main strengths of this communication service organisation are the greatest support of the Government of Australia. The government helps this organisation with federal funding. There are several partnerships with other community service organisations of Australia. Other strengths are a huge number of orphan homes of Australia. The Australian people are concerned about the childcare of their country. Being a pioneering organisation for child healthcare services, this organisation receives great admiration as a popular community service organisation of Australia. Another strength is the several missions to save girl children and elevate the little girl's health.
Weaknesses:
However, there are some weaknesses also in the way of fulfilment of formulation for the community’s goal. It includes several factors such as the tax increment by the ministry of finance of Australia. It causes drastic reduction in government grants and funds. That causes great shocks to the operations of the organisation. Besides, the improper abundance of childcare tools is provided by the government. There is a lack of communication between the government and the non-government organisation like this.
Opportunities:
In spite of all these weaknesses, there are huge opportunities to spread this welfare service throughout society. The physicians and other health workers broaden the ways of expansion of the service provided by this organisation. Individual cases where both parents are unable to take care of their children’s health due to excessive business, these services are effective. The orphan homes also play a great role to consume service from this organisation. The educational organisations help to provide cooperation to spread the se4rvices on behalf of their students.
Threats:
Still, there are some threats faced in the way of fruitfulness of the goals planned by the authority. The main challenges are the immense competition with the other similar organisations of Australia. The organisation has to overcome these challenges to fulfil its targeted objectives. These threats also involve several cyber-attacks. These cyber-attacks may cause the leakage of digital data and documents of the community service organisation.
Recommendations related to the result of the SWOT analysis
Recommendations to overcome weaknesses
i. If the Australian government hikes the tax, the community service organisation has to pan for a budget. Such a budget can maintain a financial balance of the organisation.
ii. Whenever the government starts to reduce the federal funding, the organisations must look for donations. The organisation can appeal to the industrialists or educationalists for some financial help (Benrimoj, Dineen Griffin and Garcia-Cardenas, 2020).
iii. The deficiency of childcare tools can be overcome by the collaboration with foreign organisations. These organisations may belong to the United States of America or the United Kingdom. They can help with some prerequisites.
iv. Communication gap between the Government of Australia and the community service organisation can be minimised with the proposal of various community service projects. These projects should be in collaboration with the Government of Australia.
Recommendations to overcome threats
i. To reduce the competitions with other community service organisations, a huge number of partnership deals are required.
ii. The challenges in the formulation of targeted objectives of the community service organisation can be resolved in a clever manner. The managing body must plan to carry out the objectives in an alternative way. Intelligent strategies planned by the executives will help to face the challenges and to resolve them.
iii. To protect the cyber-attacks, the community service organisation must increase the cyber security for their digital data and documents. This will help the organisation to keep their internal schemes confidential.
Answer to Question 6
Informed Consent
Informed consent is such a process, in which a healthcare provider teaches a patient about the risk factors. It also includes the benefits and alternatives of a given procedure or intervention. The patient must be mentally prepared to be a volunteer. By making individual decisions about the weather, the patient has to undergo the procedure or intervention. The informed consent is both an ethical and legal obligation of medical practitioners in Australia (Malecki, Keating and Safdar, 2020). Implicit in providing consent of information is an assessment of the understanding of patients. It renders an actual recommendation and documentation of the entire process. The requirement of the joint commission belongs to all the elements of the informed consent.
The requirements of informed consent
· The nature of the procedure
· The risks and benefits of the procedure
· Responsible alternatives
· Risks and benefits of alternatives
· Assignments of understanding of elements of the patients
Assistance of workers to the clients making informed decisions
It is the obligation of the workers. This is of the charities for making clear that the clients are participating in making informed decisions. Here the patients play the role of the clients. This process is to avoid making the patients feel forced. This leads to the agreement with the provider. The providers of workers must make a recommendation. This is to provide their reasoning for said recommendation.
Answer to Question 7
Comparison between communication systems of organisations with flat management structures and those with complex hierarchies
The communication system of the organisations with flat management is more proficient compared to those with complex hierarchies.
Organisations with flat management structures
Organisations with complex hierarchies
i. In the organisations using flat management structures, the accuracy does not have any negative issues because there are less number of layers for messages to travel.
ii. In the organisations using flat management structures, less number of people is engaged. Therefore, the accuracy of communication increases greatly (Marini, 2017).
iii. In the organisations using flat management structures, speed of communication is a big advantage. The implementation is faster and there is less red tape. Speed increases with fewer levels of management.
iv. In the organisations using flat management structures, employees get freedom in their individual works. They have their ownership of their own duties. That is why in these organisations, employees are treated more like owners. They find opportunities to take decisions for the success and profit of the organisation.
v. In the organisations using flat management structures, there is an increasing structure of effectiveness of the employees. The involvement of supervision between the employees and departments reduces the conflicts.
vi. In the organisations using flat management structures, there are fewer layers to manage. This leads to flexibility between the layers in an easier way.
vii. In the organisations using flat management structures, the confusions about the decisions made by the employees are less. The scheme of...