Choose a hospitality business (hotel of your choice) with social media presence. Evaluate their current social media strategy and create a new detailed social media strategy. The main parts of the...

Choose a hospitality business (hotel of your choice) with social media presence. Evaluate their current social media strategy and create a new detailed social media strategy. The main parts of the assignment are the literature review and case study. The case study should include a detailed new social media strategy for your chosen business. Ensure you use academic references within your literature review, and that you add a copy of your collected data in the appendix.
Structure: Introduction, literature review, case study, discussion & conclusion, references, appendices Word count: 4500 word
Assessment deadline: 5 th May 2017
Suggestion
A. Introduction (2-300 words)  Brief introduce the social media and how it facilitates the hotel industry.  Introduce the chosen hotel (the case).   o Suggest to choice a small-to-medium size hotel with social media presence which it would be easier to identify its problems in using social medias and so to develop the recommendation  Define the scope of this assignment o Discuss the scope (topics will be covered in the assignment