Compare and contrast the following TWO companies in relation to the following: 1. A vision or mission statement. 2. Values of the organisation — 3. Corporate Social Responsibility /Sustainability 4....

Smart goals and objectives
1. Vision or mission statement
A mission statement defines the purpose of a company. It defines why the company
exists. The path of IT companies is difficult. So a mission statement is important to drive the The
mission statement for Telstra states that “We build technology and content solutions that are
simple, easy to use and valued by our customers. We strive to serve and know our customers
better than anyone else” (Official website of Telstra, n.d.). This mission statement is simple and
straightforward. It includes some important aspects like customers. This mission statement
provides meaning to the organization by stating not only what goals the company wants to make
but also how it wants to gain competitive advantage. The statement mentions that the company
wants to develop easy and simple technology and content solutions. So it will provide
convenience to the customers. This mission statement does not reflect the history, culture and
values of the company, the work ethics and social commitments. The mission statement is poorly
developed. It fails to meet the SMART functions.
Reviewing the website and corporate communications of ANZ Bank, a clearly defined
mission statement is not clearly laid down. The focus of the company is to be a super regional
bank and the company strategies to improve competitive advantage. But a SMART mission
statement is available. A strong mission statement influences the employees and by clearly
reflecting what the company’s aim is and motivates the employees to contribute towards that
mission. The other stakeholders also contribute to the organization’s success by working towards
achieving the mission. But in the absence of a mission statement, the value addition gets
hindered.
2. Values of the organization
Values form the basis of the culture of an organization. Organizational culture is the
system of shared beliefs, values, norms and expectations that develop within an organization and
governs the behavior of the employees, their approach towards work and interpersonal
communications. The second level of culture is the values. Values underlie behavior and
determine the behavioral patterns. Values cannot be observed directly. ANZ focuses on valuing
the employees, Respecting and connecting with the community, celebrating differences. The
values of ANZ include integrity collaboration, accountability, respect and excellence (Official
website of ANZ Bank, n.d.). The values of Telstra include Service & Respect, Integrity & Trust
and Teamwork & Accountability (Official website of Telstra, n.d.). The values are attainable and
clearly specified.
3. Corporate social responsibility / sustainability
The approach to Corporate Responsibility of ANZ is to continue to make a significant
contribution to the society in which the company operates and at the same time make the
company successful, develop a strong brand based on strong values. The approach clearly
defines the initiatives and investments of the company and provides room for strategic
adjustments based on the diverse markets in which the company operates. The Corporate
Responsibility is addresses all the stakeholders including the employees, customers, suppliers,
communities and the environment (Official website of ANZ Bank, n.d.).
The Corporate Responsibility approach is prepared under the leadership of the top
management and the Corporate Responsibility Committee based on the research and discussion
with stakeholders across the different markets...