Compare at least four products among two online retailers (e.g. Amazon and eBay) on: Variety Assortment Service Price Location Promotion Design and Display Type of Retail Institution From the...

Compare at least four products among two online retailers (e.g. Amazon and eBay) on:

Variety

Assortment

Service

Price

Location

Promotion

Design and Display

Type of Retail Institution

From the information you gather, you are to come to some conclusions about each retailer's strategy. For each retailer identify:

the target market the you think the retailer is directing its efforts and why

how the retailer strives to satisfy the needs of the target market

how the retailer builds a long-term advantage over the competitors.

Conclude with how effective you think the retail strategy is for each retailer

Your response should be between 500 – 800 words.