Course Code BUS 5112: Marketing management
Unit:Pricing and Sales Promotion
Read theMedi-Cult Case Study. Medi-Cult, a biotech company based in Denmark, has developed a new alternative to in Vitro Fertilization called In Vitro Maturation (IVM). These methods are used to help infertile couples have children. IVM significantly reduces the time needed to mature an egg from 30 days to just 2 days. Importantly, it is a hormone-free treatment thus sparing women a number of psychological and physical side effects.
Once you have read the case, address the questions are listed in the case.
Read theGeneral Guidelines for Case Studiesbefore beginning this assignment.
Submit a 2 page case analysis, (independent of the title page and reference page) double-spaced in Times New Roman font which is no greater than 12-points in size. Paper and all citations should be in APA format.
Already registered? Login
Not Account? Sign up
Enter your email address to reset your password
Back to Login? Click here