· Define the target market for leach virtual business product (3 products) · Customizable short sleeve t made with recycled cotton, custom color and graphic for the t shirt · Customizable long sleeve...

Running Head: DIGITAL MARKETING STRATEGY     1
DIGITAL MARKETING STRATEGY        4
DIGITAL MARKETING STRATEGY
Table of Contents
Target Markets of Virtual Products    3
Customizable short sleeve t made with recycled cotton, custom color and graphic for the t-shirt    3
Customizable long sleeve t made with recycled cotton, custom color and graphic for the long sleeve t-shirt    3
Customizable fitted hat, made with recycled cotton and bill structure made with recycled plastic, custom logo front and/or back, custom color    3
Positioning Virtual Products Relative to Competitors    3
Promotion Strategy for Each Virtual Product    3
Digital Marketing Strategy for Virtual Business    4
Advertising Campaign for Virtual Business    4
References    6
Target Markets of Virtual Products
Customizable short sleeve t made with recycled cotton, custom color and graphic for the t-shirt
The target market includes the mid generation people belonging to Southern Florida, generally going to schools or colleges. This generation is technologically perceptive and uses internet for purchasing purpose. The market also includes business sector such as hotels, corporations who want to expand their brands through cool retro clothing.
Customizable long sleeve t made with recycled cotton, custom color and graphic for the long sleeve t-shirt
The market targets the people living in Northern Alaska and office going people who usually have to be in formals all the time.
Customizable fitted hat, made with recycled cotton and bill structure made with recycled plastic,...