• Defines its management systems and business practices. Saying innovation is important is not enough. • Shapes its every product, service, and solution offering. • Differentiates IBM’s ability to...

• Defines its management systems and business practices. Saying innovation is important is

not enough.

• Shapes its every product, service, and solution offering.

• Differentiates IBM’s ability to help clients transform themselves for competitive advantage

1. idea generation and execution;

2. climate for creativity, by transforming day-to-day management systems and practices;

3. structure and incubation that nurture innovation;

4. incentives and metrics that reward and recognize innovation; and

5. technology and tools to help people collaborate and innovate worldwide.