Discussion Thread Identify and appreciate the types of data used in marketing management decision making.

Identify and appreciate the types of data used in marketing management decision making
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IDENTIFY AND APPRECIATE THE TYPES OF DATA USED IN MARKETING MANAGEMENT DECISION MAKING
Data – Marketing Management Decision Making
     Decision-making in marketing management uses data and that data gathered is used for analysis to obtain results. Descriptive analytics is used to analyze the past data and is observed keeping in view the question “What happened?” On the basis of historical insights, data visualization is done followed by using dashboards, where complex data...