For the purposes of this assessment you can choose one of the following two topics: 1. Weight loss & weight maintenance 2. ‘Game of Clones’-The Dark Side of Consumer Behaviour Recommended Structure...

For the purposes of this assessment you can choose one of the following two topics:
1.    Weight loss & weight maintenance
2.    ‘Game of Clones’-The Dark Side of Consumer Behaviour

Recommended Structure for Report:
For the report, you must follow the detailed structure provided. You should use these headings as a basis for your report, and ensure that it does not exceed the 1,750 word limit.
1.    Introduction (Estimated 150 words)
a.    Overview of Topic
-Explain why your topic is interesting and why it needs to be investigated.
b.    Target Market
-Explain and justify what target market you are selecting and why you are selecting that particular market segment for this report.
c.    Problem/Opportunity Statement
-Provide a statement which summarises the problem/opportunity which is the focus of this report