For your individual research paper, you will need to select a company and develop a plan to increase sales for the full year of 2013. This can be the company you are work for or any other existing...

Running Head: BUSINESS PLAN FOR CADBURY’S                    1
BUSINESS PLAN FOR CADBURY’S                            12
BUSINESS PLAN FOR CADBURY’S
Table of Contents
Introduction to Cadbury    3
1) Product    3
2) Channel of Distribution    4
3) Pricing Method    4
4) Promotional Method    5
5) Target Audience    6
6) Value Proposition    6
7) Differentiation    7
8) Management of Dissatisfied Customers    8
9) Employee Training    9
10) Measuring Success    10
References    12
Introduction to Cadbury
With an impressive range of chocolate, gum and candy brands, Cadbury is a leading international confectionery company. As mentioned by Bailey and Alexander (2019), Cadbury hires nearly 45,000 people and operates directly in over 60 countries, distributing its goods in economies around the globe. Cadbury is almost 200 years of age. The following few pages help to illustrate in general how and what kinds of tactics will assist Cadburys in identifying the target market on different things based on marketing approaches.
Marketing strategy is a course of action that many organizations around the world use. It can also assist a company when launching a new product to help the company achieve its goals and objectives, as it helps to determine, which various tactics will be better to use. It is possible to separate marketing campaigns into two major types:
· Short Period
· Long Period
Short-term tactics help a company concentrate mostly on the four Ps: the product, price, location and promotion that are important to all companies, since these four characteristics are the key things that help a company accomplish goals if they are used appropriately. In the other hand, we have long-term plans, which are used to manage a company's future actions. In the case of Cadburys, this strategy would help decide how to relaunch of dairy milk in order to ensure optimum profits are achieved.
1) Product
My product is the White chocolate of Cadbury. Milk made of Real Chocolate is Cadbury's milk. The components include cocoa butter because in every 300 grams of Milk chocolate cocoa, there is a glass and half-full cream Dairy Milk, Cadbury purchases 85 million liters of fresh milk per year to produce Cadbury Dairy Milk Chocolate.
2) Channel of Distribution
Cadbury's milk is manufactured at the Bourneville chocolate factory in Birmingham. It is delivered to the warehouses after the chocolate is made and all the quality tests have been carried out. After this, Cadbury sells it to stores for items. While Cadbury is not so heavily involved in FMCG, they are capable of making the item available in extreme regions, outer regional areas, but because of the demand economics, they concentrate mainly on global cities. Items are made available to the manufacturer and then to the end customer via the C&F to the wholesaler, which is basically a 3-tier distribution strategy. In this case, as well, the product will use three-tier distribution strategy.
Other selected food manufacturers, which produce and distribute their range of Cadbury products, notably ice cream, have also been licensed under the Cadbury brand. These licensees are responsible for their own Covenant Action Plans. Cadbury does not directly distribute its products to the final user; a number of intermediaries conducting a range of roles are among them. As indicated by Hidiroglu (2019), service establishments are deeply engaged in marketing and distribution networks, especially supermarkets, grocery stores, delis and gas stations because that is where the target market resides. Cadbury goods are made widely distributed and accessible to the key target audiences via these facilities.
3) Pricing Method
This product will use value-pricing method. Pricing based on value is a technique to set prices mainly based on the perceived value of a good or service by a customer. Value pricing is consumer-focused pricing, meaning businesses base their pricing on how a product is sold or it is worth to the customer. Using value-based pricing means that company measure a product or service's maximum value and do not leave money on the table or ask for much more than whatever the product is worth.
In order to discuss the price of a bar made of chocolate, one can claim that making a chocolate bar costs Cadbury $5. Then in order to identify the company (Cadbury) pricing it at, we say, cost + $1 and charge $6 (Cost plus Pricing) for it. We suggest we want a gross margin of 95 percent and sell it at $100 (Designed to target Pricing). For a chocolate bar, someone would pay that much. It varies on the consumer that Cadbury is approaching, but let us say most would not.
We price it based on the ability of our customers to pay (Value Based Pricing). As this is a topic of value-based pricing, let us say the company has selected the last option. The Next Best Option is an amazing resource when it comes to value driven pricing next best alternative (NBA). The most obvious option is to choose the goods of rivals. The NBA of a customer could be a cheap bar of chocolate and the customer is not interested in good exchange, natural, single-origin bean, which arrives in an elegant wrapper.
They will charge them the entire value until they find out the total perceived value of a good or service. It depends on the sort of relationship with the client that company are trying to have. If company never likely...