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HOSPITALITY – HISTORY POLITICS AND CULTURE WEEK 8 Home In Reading 8.1 Home is a place/site , set of feelings/cultural meaning and the relations between the two Home is connected to a built form i.e. a house but not always so, can be a tent, caravan teepee etc. Home is a series of feelings and attachments One can live in a house but not “ feel at home’ “There is no hospitable house” ( Derrida) What does home mean? https://aeon.co/essays/where-is- home-for-the-child-of-nomads What is travelling away from home about? What is a hotel (what does it provide/ what can it provide?) Importance of space and place (whose home?) Their home Aspirational home? Understanding power and identity Think about ….. https://aeon.co/essays/where-is-home-for-the-child-of-nomads https://aeon.co/essays/where-is-home-for-the-child-of-nomads Home…? Where is ‘Home’ offered within tourism accommodation? Arguably …offered and sought in all forms of accommodation A ‘home for the night’ Feel ‘at home’ However, some forms of accommodation really stress elements of ‘Home’ as a unique point of difference the key experience Bed and Breakfasts Backpackers?? Holiday Homes? ...and increasingly hotels!!!!! http://www.hyattdevelopment.com/brands/hyatt_house/ http://www.marriott.com/residence-inn/travel.mi http://www.hyattdevelopment.com/brands/hyatt_house/ http://www.marriott.com/residence-inn/travel.mi Thinking back… Hospitality – etymology… Who required hospitality and why? …what did/does hospitality provide (do)? What impacts have there been on hospitality over time - and how and why? Hospitality Who requires Hospitality ? Person AWAY FROM HOME Fundamental for essay What does that mean ? You are a Stanger . You haven’t got security, safety, food etc. Home is where you have those things so we need something to replace that What does Hospitality Provide ? Hospitality makes us feel welcome ,safe secure . What impacts have there been on hospitality ? internet and globalization Jump online and check out places , using technology to have experiences of places without leaving home so you can have almost virtual experience How do Home and Hospitality come together ? How do Home and Hospitality come together? - Sociological perspective: ideas of home are important to understandings of culture - So… home is the site of hospitality? - But… where does control of behaviour lie? What is Home? Home is central to people’s culture . Home is about culture. People’s ideas of home are different but within a culture there are common ideas If I am a tourist and I want to have a cultural experience there can be no better way of doing it than to stay in someone's home. Home is about their culture,, their everyday lives. It’s about the food they eat . Its how they are different to you . In commercial hospitality we are told that customer is king . We have to do what the customer wants .When we stay at hotels we know we can ask and we will get English speaking staff English menus the performance Think about staying at home versus staying at a hotel is it the same? Hospitality When we think about tourism more broadly, it’s economic success is predicated on the ability for people to travel. That means leaving home and moving into an area of ‘risk’ or uncertainty. Thus the role of the hospitality sector in particular is to minimize any possibility of risk. In order to do that organizations both business and public act to replace ‘home’. They offer products and services that mimic the tourists home in order to mitigate risk. As we saw in the video about IHG hotels and Pan American Airlines, global mobility was initially built upon a standardized home-away-from home. Hospitality Thus we can see the rise of hotel chains such as Holiday Inn, where no matter where in the world you might be you would be understood (the staff would speak English), the food would be familiar— for example the ubiquitous steak sandwich and your every need would be met. However that meant the need to perform a different identity—that of the ‘consumer’. Everything becomes the same in order to be replicable! BUT… ‘Successful tourism requires more than having good transportation, hotels and resorts. It thrives on the spirit of hospitality-that particularly national flavour that shows traditional ways of life and projects a favourable image too tourists purchasing goods and services’ Resinger & Turner (2003) Current thinking… Home Ours or someone else's? Whilst globalization—in this case the rise of the trans national hotel corporation-has facilitated the ability for more and more people to travel it has also led to a disconnect between place and hotel. That is the hotel became about replicating the home of the traveller, rather than be a representation of the home of the people who lived in the place being visited! Home Ours or someone else's? However, as tourists have become more sophisticated (that is they become more experienced as they travel more often) they have started to change their behaviours. Whilst initially travelling away from home meant the mitigation of risk—increasingly tourists are understanding that in order to have an authentic or meaningful experience then one needs to engage with not just the landscape through which they travel but also the people who call these places home. Home: Ours or Someone else ? This means accepting ‘difference’ (and thus risk). The home of someone in another country is going to be different to your own—and it is this difference that is considered. ‘authentic’. People want to engage with destinations (not just observe them or feel removed from a sense of place within a hotel) and to experience places in a memorable and fresh way. As a result, there’s less focus is on material goods (“gold taps”) and more focus on an enhanced state of being. Authenticity Consumers are seeking more authentic travel experiences, tour operators and hotels have the chance to reach out to their communities and bridge the gap. We want culture, connection, interaction. We want to engage, rather than observe. Learn as opposed to teaching. Explore instead of ignore. http://blog.prco.com/blog/opinion/the-evolution-of-the-luxury-travel-consumer/ Airbnb People thought Airbnb was about renting houses. But really, we’re about home. You see, a house is just a space, but a home is where you belong. And what makes this global community so special is that for the very first time, you can belong anywhere. That is the idea at the core of our company: belonging.” Cities used to be villages,” “Everyone knew each other, and everyone knew they had a place to call home. But after the mechanization and Industrial Revolution of the last century, those feelings of trust and belonging were displaced by mass-produced and impersonal travel experiences. We also stopped trusting each other. And in doing so, we lost something essential about what it means to be a community... Belonging is the idea that defines Airbnb. . . Airbnb is returning us to a place where everyone can feel they belong.” Source Airbnb website Airbnb marketing ‘home’ Airbnb advertisement 'home’ https://www.youtube.c om/watch?v=dA2F0q ScxrI Live in Paris 'home’ https://www.youtube.com /watch?v=1AtjOKph7-k Airbnb Paris https://www.youtube.com /watch?v=BBcKLDUw61w https://www.youtube.com/watch?v=dA2F0qScxrI https://www.youtube.com/watch?v=dA2F0qScxrI https://www.youtube.com/watch?v=1AtjOKph7-k https://www.youtube.com/watch?v=BBcKLDUw61w https://www.youtube.com/watch?v=BBcKLDUw61w Meriton Suites Larger Living Areas with Luxury Hotel Facilities. Appointed with superior furnishings, our fully-furnished suites are up to three times larger than the typical hotel room and equipped with all the comforts of a home away from home. Self-contained and featuring a gourmet-kitchen, supplied with all the necessary kitchenware, as well as generous open-plan living spaces, internal laundry facilities and refreshing designer skin and haircare amenities, our guests will be guaranteed the perfect accommodation experience. https://www.meritonsuites.com.au/ Welcome to our neighborhoods Hotel Indigo No two neighborhoods are alike. Neither are any two Hotel Indigo® properties. When you stay with us, you’re not just staying anywhere, you’re staying somewhere— within a vibrant community, in a unique boutique hotel that combines authentic local experiences, modern design and intimate service with the peace of mind and consistency of staying with one of the world’s largest hotel groups. Source: https://www.ihg.com/hotelindigo/content/us/en/explore-hotels/our- story# Welcome to our neighborhoods Hotel Indigo Each hotel is as individual as its surroundings and is also a reflection of them. You can taste the local flavor on our menus and see it in the art and photography displayed on our walls. You’ll catch guests and neighbors hanging out in our bars, get great advice from our team members on what to see and do in the neighborhood, and be refreshed by just how relaxed and inviting it all feels. Source: https://www.ihg.com/hotelindigo/content/us/en/explore-hotels/our- story# Marriott Plan an unforgettable escape to the Sydney Harbour Marriott Hotel at Circular Quay. Whether you're here for business or on a relaxed family holiday, we'll make you feel at home in our newly renovated lobby and dining venues, featuring luxurious accommodation and an unparalleled commitment to service Source:https://www.marriott.com.au/hotels/travel/sydmc-sydney-harbour-marriott-hotel-at-circular-quay/ HILTON THIS IS YOUR HOME2! AT HOME2, WE WANT TO CHANGE THE WAY PEOPLE THINK ABOUT EXTENDED STAY TRAVEL. IT’S A FRESH TAKE ON FEELING AT HOME ON THE ROAD. http://home2suites3.hilton.com/en/promotions/fresh.html?cid=OM,HT,FreshNewWay_Pet,MULTIPR,RetailRail,Home,SingleLink Marketing Home Qantas still call Australia home https://www.youtube.com/watch?v=-O1LSgOkSrc Home away counters Airbnb marketing https://www.youtube.com/watch?v=syH-vd3Pudc Feels like Home Hyatt Tiapeihttps://www.youtube.com/watch?v=Jih55F8ffto https://www.youtube.com/watch?v=-O1LSgOkSrc https://www.youtube.com/watch?v=syH-vd3Pudc https://www.youtube.com/watch?v=Jih55F8ffto Couchsurfing Couchsurfing Couch surfers open their homes and share their lives. Connect and be inspired. https://www.couchsurfing.com/ https://www.couchsurfing.com/ ‘Your Home away from Home’ The friendly staff at The Egerton offer a warm welcome to every guest, especially to families with small children - we understand they need extra care and comfort. Here are just a few examples of the services and amenities you can expect to find at the hotel. Naturally, we welcome any special requests you may have and will do our very best to accommodate them: Fully registered babysitting/nanny service