The assessment task requires you to search and locate five (5) sources in total that will be useful
for completing your proposal and report for Assessment 2a and 2b.
At least three resources must be from reliable academic sources, such as academic journals. The
other sources can come from media sites, books, magazines, websites, YouTube and Tedtalks.
These resources must relate to your topic, which is on implementing a digital communication
strategy within an organsiation. Therefore, it is important that you have thought about what
type of strategy you wish to focus on before you start your research. If you are doing this in a
group you must all agree on the topic, but the research is conducted individually.
BIZ101_Assessment 1_Digital Research_Module 2 Page 1 of 4 ASSESSMENT BRIEF 1 Subject Code and Title BIZ101: Business Communications Assessment Digital Resources Analysis Individual/Group Individual Length 800 words (+/- 10%) Learning Outcomes This assessment address the following subject learning outcomes: a) Demonstrate academic skills appropriate to the level of study. b) Demonstrate research skills and referencing appropriate to the level of study. c) Critically analyse texts and/or multi- modal material in both a business and academic context. Submission By 11:55pm AEST/AEDT Sunday of Module 3 (Week 5) Weighting 25% Total Marks 100 marks Context: The assessment task requires you to search and locate five (5) sources in total that will be useful for completing your proposal and report for Assessment 2a and 2b. At least three resources must be from reliable academic sources, such as academic journals. The other sources can come from media sites, books, magazines, websites, YouTube and Tedtalks. These resources must relate to your topic, which is on implementing a digital communication strategy within an organsiation. Therefore, it is important that you have thought about what type of strategy you wish to focus on before you start your research. If you are doing this in a group you must all agree on the topic, but the research is conducted individually. BIZ101_Assessment 1_Digital Research_Module 2 Page 2 of 4 Some example topics you might like to research: Using Social Media in the workplace to communicate Communicating companywide employee recognition Boosting workplace motivation through innovative communication tools Implementing instant messaging/group messaging, discussion forums and chatrooms in the workplace Podcasts, internal blogs/vlogs as a means to communicate to employees Using an internal intranet/social Intranet for employee interaction Instructions: In this assessment, you must critically analyse each resource and justify why it would be of use to your assignment on identifying a communication strategy within an organsiation. In a word or excel document please provide the following:- 1. Name of the resource (i.e. Communicating in the 21st Century) 2. Type of resource (i.e. website, article, video) 3. Write a brief summary on each of your resources justifying why you think they will be beneficial to your report. 4. Apply the five (5) reliability tests to each source. (800 words in total for 3. and 4. +/- 10%). 5. Provide a full reference for each resource including a link, following the APA referencing style. Submitting Your Assessment 1. Check your originality by uploading your commentary to Turnitin. 2. When the Turnitin result is less than 20%, submit your assignment through the Assessment submission area. BIZ101_Assessment 1_Digital Research_Module 2 Page 3 of 4 Learning Rubric Assessment Attributes Fail (Unacceptable) (0-49%) Pass (Functional) (50-64%) Credit (Proficient) (65-74%) Distinction (Advanced) (75-84%) High Distinction (Exceptional) (85-100%) Research 30 Demonstrates inconsistent use of good quality, credible and relevant research sources to support and develop topic idea. Demonstrates consistent use of credible and relevant research sources to support and develop topic idea, but these are not always explicit or well developed. Demonstrates consistent use of high quality, credible and relevant research sources to support and develop topic ideas. Consistently demonstrates expert use of good quality, credible and relevant research sources to support and develop appropriate arguments and statements. Shows evidence of research and reading beyond the assessment expectations. Demonstrates expert use of high quality, credible and relevant research sources that will support and develop arguments. Shows extensive evidence of research and reading well beyond the assessment expectations. Summarising resources 30 Limited understanding of topic researched and information presented does not show any evidence of evaluation and analysis of the resources. Summary is poorly written with consistent grammatical errors Information is communicated clearly with sufficient evidence of understanding of the researched sources, and information presented shows a fair attempt of providing evidence of evaluation and analysis of the resources. Summary has minimal grammatical errors. Information is clearly communicated, and there is a good level of evidence in understanding the researched sources. Information presented shows a good level of evaluation and analysis of the resources. Summary has no grammatical errors. Information is consistently communicated, and there is a high level of demonstrated evidence in understanding the researched sources. Information presented shows a high level of evaluation and analysis of the resources. Summary has no grammatical errors. Information is consistently communicated, and there is expert use of demonstrated evidence of understanding the researched sources. Information presented shows an expert evaluation and analysis of the resources with some critical thinking applied. Summary has no grammatical errors. BIZ101_Assessment 1_Digital Research_Module 2 Page 4 of 4 Assessment Attributes Fail (Unacceptable) (0-49%) Pass (Functional) (50-64%) Credit (Proficient) (65-74%) Distinction (Advanced) (75-84%) High Distinction (Exceptional) (85-100%) Reliability test 20 The five reliability tests have not been applied to the resources. The five reliability tests have been applied to the resources with some explanation. A fair explanation for each of the 5 reliability tests have been applied to resources. A good level of explanation for each of the 5 reliability tests have been applied to resources. An expert level of explanation for each of the 5 reliability tests have been applied to resources. Referencing 20 There is no referencing included. There are consistent mistakes in using the APA style for referencing. There is a low level of mistakes in using the APA style for referencing. There are very few mistakes in using the APA style for referencing. There are no mistakes in using the APA style for referencing.