F&S Events planning A2 - T1 2022
HOTL2005 Fes,val and Special Events Planning
Assessment 2: Case Study Proposal
Due Date: Sunday 1st May 2022 5pm AEST
Length: 1200 Words +/-10%
Weight: 30%
Learning Outcomes
LO2 IdenEfy and discuss the various planning processes of the events industry and explore
specific implicaEons to event management.
LO3 IdenEfy and analyse the economic, environmental, sociocultural & poliEcal impacts
associated with events & discuss the management of associated issues.
Task Descrip,on
• Select an actual event that you will evaluate.
• The event must be either cultural, sporEng, or business.
• The event must be held either annually or bi-annually.
• It can be an event held within the region of the student’s cu
ent residence.
You cannot select an event that is:
• Events that are held monthly/weekly such as markets, pu
club shows, weekly
sport league events
• Performances that are part of recu
ing presentaEons in a theatre or
performing arts space
Propose a methodology for evaluaEng your case study event in Assignment 3. Your proposal must
include the following:
1. A descripEon of how you will undertake a triple boUom line approach to idenEfying and
criEcally analysing posiEve and negaEve economic, environmental, sociocultural impacts of
the event.
2. A list of the criteria you will use to determine whether or not the event has been successful
in achieving its objecEves.
3. A plan of how you will uElise data from the field to formulate recommendaEons to the
event organisers regarding both the impacts and achieving the event’s aims and objecEves.
Structure
Please use the following structure for your case study proposal (use these headings and sub-
headings):
SecEon One: The case study event (approximately 500 words)
1. Event descripEon
Describe the event you intend to use as your case study. Describe aspects such as:
• the event’s program, locaEon, duraEon
• who is the event organiser? (e.g., a professional event management
company, or community group, local sports club etc.)
• the markeEng of the event (e.g., target market, pricing, promoEon).
2. Event ObjecEves
Describe the purpose, and objecEves of the event in general.
• There may be mulEple objecEves.
• Find the host organisaEon’s details & the event’s partner organisaEons’.
• The program may reveal different program elements with different aims.
• Determine the event’s objecEves/purpose – invesEgate event promoEonal material
for clues of the event objecEves/purpose.
SecEon Two: Proposed event evaluaEon methods (approximately 700 words)
In SecEon 2, please formulate a methodology proposal for undertaking the evaluaEon of your
case study event in Assignment 3.
In this secEon, describe in detail the processes to evaluate the event’s triple boUom line impacts
(economic, sociocultural, environmental), and the event’s success (or not) in meeEng its
objecEves.
Use the following subheadings to address the stated issues:
1. Data sources
• InformaEon (data) required to undertake your event evaluaEon?
• E.g. this could include insights from the event’s organisers, or its key
stakeholders (e.g., aUendees, sponsors, local tourism bodies, local government).
2. Data collec,on processes
Explain the methods (or processes) you intend to use to collect the data. Depending upon the
kind of data you need, there are a number of possibiliEes, such as:
• observaEonal empirical evidence (e.g., notes from a field journal you might compile when
aUending the event)
• interviews with event stakeholders
• media coverage
• event organiser's reports
• a survey of event aUendees and/or key stakeholders.
When choosing data collecEon processes, consider your ability to actually conduct the
evaluaEon. Choose one or more processes according to your ability to conduct the evaluaEon,
and the nature of the event. E.g. A large 3-day music fesEval will be very difficult for one person
to assess – Perhaps a combinaEon of observaEon, media and reports may be more feasible. In
contrast, a smaller one-day event could be evaluated using survey and observaEonal empirical
evidence.
If you intend using a survey, you will need to include the following informaEon:
• what quesEons will be in the survey?
• who you are intending to survey?
• when you will do it?
• how you will do it?
• how will you analyse and report on your survey findings?
Referencing Requirements
• evidence that you have read the unit study materials including the textbook and other
prescribed readings; this is achieved by discussing those materials and referencing them
throughout the essay
• engagement with other relevant literature including academic journals and textbooks,
Internet sources, trade and other published reports and documentaEon to research and
develop your discussion
• at least 2 academic references cited
• a reference list for any literature cited.
• All works cited must be included in your reference list. CitaEons must conform to the
eferencing style adopted by the School of Business and Tourism, a link to which will be
available on the unit's MySCU site.
Submission
All proposals must be submiUed electronically via the specified TurniEn in MySCU.
• Your report must be submiUed by the due date and Eme, or a late penalty will apply.
• Please include the SCU Cover Sheet and a Reference list.
• You may include Appendices to illustrate the tools used to market this event.
• Cover sheet, contents page, appendices and reference list will not be counted in your
word count
Assessment 2 Marking Ru
ics HOTL2005 Festivals and Special Events Planning
Total: 100 converted to 30% Weighting
Criteria Excellent Very Good
Good
Satisfactory
Needs Development
1. Appropriate Choice of Event (10)
Ability to identify an appropriate event for Case Study
Proposal
Selected an event that provided
excellent scope for critically
analysing the “Triple Bottom
Line” impact elements of:
- Economic
- Environmental
- Socio-cultural
Selected an event that provided very
good scope for critically analysing the
“Triple Bottom Line” impact elements
of:
- Economic
- Environmental
- Socio-cultural
Selected an event that provided
good scope for critically analysing
the “Triple Bottom Line” impact
elements of:
- Economic
- Environmental
- Socio-cultural
Selected an event that provided
adequate but somewhat limited scope
for critically analysing the “Triple
Bottom Line” impact elements of:
- Economic
- Environmental
- Socio-cultural
Selected an event that did not provide
sufficient scope for critically analysing
the “Triple Bottom Line” impact
elements of:
- Economic
- Environmental
- Socio-cultural
2. Clear Overview of Event (20)
- Event Purpose
- Goals & Objectives
- Location & Duration
- Event Stakeholders; Organisers, sponsors, Key
stakeholders
- Event Marketing
Provided a thorough and
comprehensive overview of the
event
All assessment
ief specified
elements were included
Provided a very good overview of the
event
All assessment
ief specified
elements were included
Provided a good overview of the
event
Assessment
ief specified
elements were mostly included - A
more balanced overview could
have been achieved.
Provided a satisfactory overview of the
event
Assessment
ief specified elements
included but generalised – more
specific details should have been
provided.
Provided a less than satisfactory
overview of the event with many of the
elements either missing or lacked
pertinent details.
Lack of research was evident.
3. Proposed Event Evaluation Methods (20)
- Data required for collection & evaluation
- Proposed methods for data collection
Event evaluation methods were
thoroughly & carefully analysed
and deep rationale as to their
suitability was applied.
Strong justification as to why
these data sources were
equired and the methods by
which they would be evaluated.
Event evaluation methods were very
carefully analysed and very good
ationale as to their suitability was
applied.
Very good justification as to why these
data sources were required and the
methods by which they would be
evaluated
Event evaluation methods were
quite well analysed and a degree
of rationale as to their suitability
was applied.
Quite good justification as to why
these data sources were required
and the methods by which they
would be evaluated
Event evaluation methods were
somewhat analysed but limited
ationale as to their suitability was
applied.
Adequate justification as to why these
data sources were required and the
methods by which they would be
evaluated
Evidence of event evaluation methods
eing analysed was lacking. Also
ationale re their suitability.
Inadequate justification as to why these
data sources were required and the
methods by which they would be
evaluated
5. Researched Information (20)
Engagement with the study materials - textbook,
academic journals, the Internet, trade and other
published reports and documentation to research and
develop case study proposal
Evidence of deep and
comprehensive engagement and
esearch applied to the case
study proposal
Thorough and appropriate
engagement and research applied to
the essay
Sufficient engagement research
used to support elements of the
essay
Cursory engagement and research
evident in the essay
Insufficient engagement and research
undertaken
5. Format & Referencing (20)
Format & Reference list for any literature cited
Superior style with clarity of
expression and supporting
eferencing
Very good format with adequate
supporting references
Satisfactory style, with some
supporting references
Undeveloped format and style with
some supporting referencing
Disorganised format and style
Lack of referencing
6. Written Presentation (10)
- Logical Report Structure
- Adherence to word limit
- Succinct and grammatically accurate
written expressions
Excellent coherence and flow
throughout the paper with a very
high degree of integration
etween all sections.
High degree of coherence and flow
throughout the paper with a high
degree of integration between all
sections.
Coherence and flow throughout
the paper is good with good
integration between sections.
Coherence and flow throughout the
paper satisfactory but integration
etween sections could be improved.
Lacking in coherence and flow
throughout the paper and integration
etween sections require major
improvements.
Grammar and spelling accurate Grammar and spelling accurate Grammar and spelling mostly
accurate
Grammar and spelling require some
improvement
Grammar and spelling require major
improvements
F&S Events planning A3 - T1 2022
HOTL2005 Fes,val and Special Events Planning
Assessment 3: Case Study Report - Mixed Media
Due Date: Sunday 29th May 2022 5pm AEST
Length: 2000 Words +/-10% photo essay or 10 mins powerpoint recording
Weight: 40%
Learning Outcomes
LO1 Comprehend and evaluate the role of fesKvals and special events in contemporary society.
LO2 IdenKfy and discuss the various planning processes of the events industry and explore
specific implicaKons to event management.
LO3 IdenKfy and analyse the economic, environmental, sociocultural & poliKcal impacts
associated with events & discuss the management of associated issues.
Task Descrip,on
Your purposes in this assignment are to (i) idenKfy and criKcally analyse the posiKve and negaKve
impacts of the event uKlising the triple boWom line approach; and (ii) provide recommendaKons
for future acKviKes to make the event more sustainable.
Take into account the effects of the COVID-19 Pandemic on the event and how organisers had
eacted towards it. Relate the effects of the pandemic to the triple boWom line and how organisers
can use the evaluaKon you suggested in Assessment 2 to prepare of upcoming events.
You can choose to present your findings in either:
1. A wriKng 2000 words photo essay
2. A 10 minutes powerpoint slides presentaKon (script not required)
Structure
Depending on the format you choose for the assessment, the structure will vary slightly. But it
needs to cover the following:
1. Brief descripKon of the event (e.g., event name, date, locaKon and venue, aWendance
numbers and demographics). Note that there may be some similariKes in this secKon from
what you wrote in Assignment Two. Markers will take this into account when assessing text-
matching similariKes idenKfied through TurniKn.
2. A
ief descripKon of the processes used to conduct the evaluaKon (i.e., in Assignment Two,
you wrote about what you plan to do, here you report on what you actually did).
3. IdenKficaKon and criKcal analysis of the posiKve and/or negaKve economic, environmental,
sociocultural impacts of the event on the local community in which the event was held.
4. An evaluaKon of the success or failure in achieving the event’s objecKves (expressed in
measurable terms; also include some observaKons regarding the use of the event’s markeKng
and promoKon to achieve its objecKves).
5. RecommendaKons arising from the evaluaKon of the event’s impacts (i.e., based on your
findings, what can you recommend to the event organisers to improve their pracKces in the
future?)
Referencing Requirements
• evidence that you have read the unit study materials including the textbook and other
prescribed readings; this is achieved by discussing those materials and referencing them
throughout the essay
• engagement with other relevant literature including academic journals and textbooks,
Internet sources, trade and other published reports and documentaKon to research and
develop your discussion
• at least 4 academic references cited
• a reference list for any literature cited.
• All works cited must be included in your reference list. CitaKons must conform to the
eferencing style adopted by the School of Business and Tourism, a link to which will be
available on the unit's MySCU site.
Submission
All essays must be submiWed electronically via the specified TurniKn dropbox in MySCU. Your
eport must be submiWed by the due date and Kme, or a late penalty will apply.
Essays must be accompanied by an SCU assignment cover sheet.
HOTL2005 Assessment 3 Marking Ru
ics
Category Excellent
Very Good
Good
Satisfactory
Needs Development
1.Background Information from Ass 2: (10%)
Brief description of event – name, date, location, type of
event, and attendance numbers etc.
Comprehensive
Information, complex description
all-inclusive detail
Ample information,
Inclusive description,
Sufficient detail
Straightforward
description.
Acceptable level of detail
Principal details only
Rudimentary description. Basic
details only
Undeveloped description
Lacking information
Insufficient detail
2.Evaluation of Objectives: (20%)
Evaluation of the success or failure in achieving the event’s
aims and objectives expressed in measurable terms.
Important and relevant findings Significant findings Pertinent findings Fundamental findings disconnected or i
elevant
findings
3.Application of Triple Bottom Line:
(i) Identification (20%)
of the positive and/or negative economic, environmental,
sociocultural impacts of the event
Comprehensive observations &
data collection
Meaningful data collected Relevant data collected Basic data collected Insufficient data collected
(ii) Critical analysis (20%)
of the positive and/or negative economic, environmental,
sociocultural impacts of the event.
Outstanding critical analysis.
Clear evidence of insight,
imagination and innovative
thought. Application of theory to
practical situations.
Proficient analysis provided.
The key issues explored with
sufficient application of theory.
Some analysis and evaluation
Acceptable
critical analysis provided
Most main issues explored
with some analysis and
evaluation
Work is mostly descriptive,
accepting and/or one-sided with
little analysis or criticism.
Derivative. Over-reliance on
copied/paraphrased material.
Lacking in critical analysis
Generalised assumptions. Poor
or lack of use of evidence.
4.Recommendations: (10%)
(i) how to attain the objectives more
effectively in future
(ii) how to increase positive impacts &
educe negative impacts.
Integrated and fully applicable
ecommendations based on
collected data analysis
Relevant recommendations
ased on collected data
analysis
Rudimentary but suitable
ecommendations based
on collected data
Elementary, limited or incomplete
ecommendations based on
limited collected data
Undeveloped or inapplicable
ecommendations not based on
collected data
5. Presentation (10)
Succinct and grammatically accurate expressions
- Logical Report Structure
- Adherence to word limit or slide guidance
Excellent coherence and flow
throughout the paper or
presentation with very high
degree of integration between all
sections.
High degree of coherence and
flow throughout the paper or
presentation with a high degree
of integration between all
sections.
Coherence and flow
throughout the paper or
presentation is good with
good integration between
sections.
Coherence and flow throughout
the paper or presentation
satisfactory but integration
etween sections could be
improved.
Lacking in coherence and flow
throughout the paper or
presentation and integration
etween sections require major
improvements.
6. Format & Referencing (10)
Format & Reference list for any literature cited
Superior report formatting style
or presentation style with clarity
of expression and supporting
eferencing or evidence
Very good report format or
presentation style with
adequate supporting references
or evidence
Satisfactory report format
or presentation style with
some supporting
eferences and evidence
Undeveloped report format or
presentation style with some
supporting referencing or evidence
Disorganised report format or
presentation style. Lack of
eferencing or evidence.