F&S Events planning A2 - T1 2022 HOTL2005Fes,valandSpecialEventsPlanning Assessment2:CaseStudyProposal DueDate:Sunday1stMay20225pmAEST Length:1200Words+/-10% Weight:30%...

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F&S Events planning A2 - T1 2022
HOTL2005    Fes,val    and    Special    Events    Planning    
Assessment    2:    Case    Study    Proposal        
Due    Date:    Sunday    1st    May    2022    5pm    AEST        
Length:    1200    Words    +/-10%    
Weight:    30%    
Learning    Outcomes    
LO2         IdenEfy    and    discuss    the    various    planning    processes    of    the    events    industry    and    explore    
specific    implicaEons    to    event    management.        
LO3         IdenEfy    and    analyse    the    economic,    environmental,    sociocultural    &    poliEcal    impacts    
associated    with    events    &    discuss    the    management    of    associated    issues.        
Task    Descrip,on    
• Select    an    actual    event    that    you    will    evaluate.        
• The    event    must    be    either    cultural,    sporEng,    or    business.        
• The    event    must    be    held    either    annually    or    bi-annually.        
• It    can    be    an    event    held    within    the    region    of    the    student’s    cu
ent    residence.        
You    cannot    select    an    event    that    is:        
• Events    that    are    held    monthly/weekly    such    as    markets,    pu
club    shows,    weekly        
sport    league    events    
• Performances    that    are    part    of    recu
ing    presentaEons    in    a    theatre    or        
performing    arts    space    
Propose    a    methodology    for    evaluaEng    your    case    study    event    in    Assignment    3.    Your    proposal    must    
include    the    following:        
1. A    descripEon    of    how    you    will    undertake    a    triple    boUom    line    approach    to    idenEfying    and    
criEcally    analysing    posiEve    and    negaEve    economic,    environmental,    sociocultural    impacts    of    
the    event.        
2. A    list    of    the    criteria    you    will    use    to    determine    whether    or    not    the    event    has    been    successful    
in    achieving    its    objecEves.        
3. A    plan    of    how    you    will    uElise    data    from    the    field    to    formulate    recommendaEons    to    the    
event    organisers    regarding    both    the    impacts    and    achieving    the    event’s    aims    and    objecEves.        
Structure    
Please    use    the    following    structure    for    your    case    study    proposal    (use    these    headings    and    sub-
headings):    
SecEon    One:    The    case    study    event    (approximately    500    words)    
1. Event    descripEon        
Describe    the    event    you    intend    to    use    as    your    case    study.    Describe    aspects    such    as:    
• the    event’s    program,    locaEon,    duraEon        
• who    is    the    event    organiser?    (e.g.,    a    professional    event    management        
company,    or    community    group,    local    sports    club    etc.)        
• the    markeEng    of    the    event    (e.g.,    target    market,    pricing,    promoEon).    
2. Event    ObjecEves        
Describe    the    purpose,    and    objecEves    of    the    event    in    general.
• There    may    be    mulEple    objecEves.        
• Find    the    host    organisaEon’s    details    &    the    event’s    partner    organisaEons’.        
• The    program    may    reveal    different    program    elements    with    different    aims.        
• Determine    the    event’s    objecEves/purpose    –    invesEgate    event    promoEonal    material    
for    clues    of    the    event    objecEves/purpose.        
    
SecEon    Two:    Proposed    event    evaluaEon    methods    (approximately    700    words)        
In    SecEon    2,    please    formulate    a    methodology    proposal    for    undertaking    the    evaluaEon    of    your    
case    study    event    in    Assignment    3.        
In    this    secEon,    describe    in    detail    the    processes    to    evaluate    the    event’s    triple    boUom    line    impacts    
(economic,    sociocultural,    environmental),    and    the    event’s    success    (or    not)    in    meeEng    its    
objecEves.    
Use    the    following    subheadings    to    address    the    stated    issues:    
1.    Data    sources    
• InformaEon    (data)    required    to    undertake    your    event    evaluaEon?        
• E.g.    this    could    include    insights    from    the    event’s    organisers,    or    its    key        
stakeholders    (e.g.,    aUendees,    sponsors,    local    tourism    bodies,    local    government).        
    
2.    Data    collec,on    processes        
Explain    the    methods    (or    processes)    you    intend    to    use    to    collect    the    data.    Depending    upon    the    
kind    of    data    you    need,    there    are    a    number    of    possibiliEes,    such    as:        
• observaEonal    empirical    evidence    (e.g.,    notes    from    a    field    journal    you    might    compile    when    
aUending    the    event)        
• interviews    with    event    stakeholders        
• media    coverage    
• event    organiser's    reports        
• a    survey    of    event    aUendees    and/or    key    stakeholders.        
    
When    choosing    data    collecEon    processes,    consider    your    ability    to    actually    conduct    the    
evaluaEon.    Choose    one    or    more    processes    according    to    your    ability    to    conduct    the    evaluaEon,    
and    the    nature    of    the    event.    E.g.    A    large    3-day    music    fesEval    will    be    very    difficult    for    one    person    
to    assess    –    Perhaps    a    combinaEon    of    observaEon,    media    and    reports    may    be    more    feasible.    In    
contrast,    a    smaller    one-day    event    could    be    evaluated    using    survey    and    observaEonal    empirical    
evidence.        
If    you    intend    using    a    survey,    you    will    need    to    include    the    following    informaEon:        
• what    quesEons    will    be    in    the    survey?        
• who    you    are    intending    to    survey?        
• when    you    will    do    it?        
• how    you    will    do    it?        
• how    will    you    analyse    and    report    on    your    survey    findings?        
Referencing    Requirements    
• evidence    that    you    have    read    the    unit    study    materials    including    the    textbook    and    other    
prescribed    readings;    this    is    achieved    by    discussing    those    materials    and    referencing    them    
throughout    the    essay        
• engagement    with    other    relevant    literature    including    academic    journals    and    textbooks,    
Internet    sources,    trade    and    other    published    reports    and    documentaEon    to    research    and    
develop    your    discussion        
• at    least    2    academic    references    cited        
• a    reference    list    for    any    literature    cited.        
• All    works    cited    must    be    included    in    your    reference    list.    CitaEons    must    conform    to    the    
eferencing    style    adopted    by    the    School    of    Business    and    Tourism,    a    link    to    which    will    be    
available    on    the    unit's    MySCU    site.        
    
Submission    
    
All    proposals    must    be    submiUed    electronically    via    the    specified    TurniEn    in    MySCU.        
• Your    report    must    be    submiUed    by    the    due    date    and    Eme,    or    a    late    penalty    will    apply.        
• Please    include    the    SCU    Cover    Sheet    and    a    Reference    list.        
• You    may    include    Appendices    to    illustrate    the    tools    used    to    market    this    event.        
• Cover    sheet,    contents    page,    appendices    and    reference    list    will    not    be    counted    in    your        
word    count        
Assessment 2 Marking Ru
ics HOTL2005 Festivals and Special Events Planning
Total: 100 converted to 30% Weighting
Criteria Excellent Very Good
Good
Satisfactory
Needs Development
1. Appropriate Choice of Event (10)
Ability to identify an appropriate event for Case Study
Proposal
Selected an event that provided
excellent scope for critically
analysing the “Triple Bottom
Line” impact elements of:
- Economic
- Environmental
- Socio-cultural
Selected an event that provided very
good scope for critically analysing the
“Triple Bottom Line” impact elements
of:
- Economic
- Environmental
- Socio-cultural
Selected an event that provided
good scope for critically analysing
the “Triple Bottom Line” impact
elements of:
- Economic
- Environmental
- Socio-cultural
Selected an event that provided
adequate but somewhat limited scope
for critically analysing the “Triple
Bottom Line” impact elements of:
- Economic
- Environmental
- Socio-cultural
Selected an event that did not provide
sufficient scope for critically analysing
the “Triple Bottom Line” impact
elements of:
- Economic
- Environmental
- Socio-cultural
2. Clear Overview of Event (20)
- Event Purpose
- Goals & Objectives
- Location & Duration
- Event Stakeholders; Organisers, sponsors, Key
stakeholders
- Event Marketing
Provided a thorough and
comprehensive overview of the
event
All assessment
ief specified
elements were included
Provided a very good overview of the
event
All assessment
ief specified
elements were included
Provided a good overview of the
event
Assessment
ief specified
elements were mostly included - A
more balanced overview could
have been achieved.
Provided a satisfactory overview of the
event
Assessment
ief specified elements
included but generalised – more
specific details should have been
provided.
Provided a less than satisfactory
overview of the event with many of the
elements either missing or lacked
pertinent details.
Lack of research was evident.
3. Proposed Event Evaluation Methods (20)
- Data required for collection & evaluation
- Proposed methods for data collection
Event evaluation methods were
thoroughly & carefully analysed
and deep rationale as to their
suitability was applied.
Strong justification as to why
these data sources were
equired and the methods by
which they would be evaluated.
Event evaluation methods were very
carefully analysed and very good
ationale as to their suitability was
applied.
Very good justification as to why these
data sources were required and the
methods by which they would be
evaluated
Event evaluation methods were
quite well analysed and a degree
of rationale as to their suitability
was applied.
Quite good justification as to why
these data sources were required
and the methods by which they
would be evaluated
Event evaluation methods were
somewhat analysed but limited
ationale as to their suitability was
applied.
Adequate justification as to why these
data sources were required and the
methods by which they would be
evaluated
Evidence of event evaluation methods
eing analysed was lacking. Also
ationale re their suitability.
Inadequate justification as to why these
data sources were required and the
methods by which they would be
evaluated
5. Researched Information (20)
Engagement with the study materials - textbook,
academic journals, the Internet, trade and other
published reports and documentation to research and
develop case study proposal
Evidence of deep and
comprehensive engagement and
esearch applied to the case
study proposal
Thorough and appropriate
engagement and research applied to
the essay
Sufficient engagement research
used to support elements of the
essay
Cursory engagement and research
evident in the essay
Insufficient engagement and research
undertaken
5. Format & Referencing (20)
Format & Reference list for any literature cited
Superior style with clarity of
expression and supporting
eferencing
Very good format with adequate
supporting references
Satisfactory style, with some
supporting references
Undeveloped format and style with
some supporting referencing
Disorganised format and style
Lack of referencing
6. Written Presentation (10)
- Logical Report Structure
- Adherence to word limit
- Succinct and grammatically accurate
written expressions
Excellent coherence and flow
throughout the paper with a very
high degree of integration
etween all sections.
High degree of coherence and flow
throughout the paper with a high
degree of integration between all
sections.
Coherence and flow throughout
the paper is good with good
integration between sections.
Coherence and flow throughout the
paper satisfactory but integration
etween sections could be improved.
Lacking in coherence and flow
throughout the paper and integration
etween sections require major
improvements.
Grammar and spelling accurate Grammar and spelling accurate Grammar and spelling mostly
accurate
Grammar and spelling require some
improvement
Grammar and spelling require major
improvements

F&S Events planning A3 - T1 2022
HOTL2005    Fes,val    and    Special    Events    Planning    
Assessment    3:    Case    Study    Report    -    Mixed    Media    
Due    Date:    Sunday    29th    May    2022    5pm    AEST        
Length:    2000    Words    +/-10%    photo    essay    or    10    mins    powerpoint    recording    
Weight:    40%    
Learning    Outcomes
LO1         Comprehend    and    evaluate    the    role    of    fesKvals    and    special    events    in    contemporary    society.        
LO2         IdenKfy    and    discuss    the    various    planning    processes    of    the    events    industry    and    explore    
specific    implicaKons    to    event    management.    
LO3         IdenKfy    and    analyse    the    economic,    environmental,    sociocultural    &    poliKcal    impacts    
associated    with    events    &    discuss    the    management    of    associated    issues.    
Task    Descrip,on
Your    purposes    in    this    assignment    are    to    (i)    idenKfy    and    criKcally    analyse    the    posiKve    and    negaKve    
impacts    of    the    event    uKlising    the    triple    boWom    line    approach;    and    (ii)    provide    recommendaKons    
for    future    acKviKes    to    make    the    event    more    sustainable.        
Take    into    account    the    effects    of    the    COVID-19    Pandemic    on    the    event    and    how    organisers    had    
eacted    towards    it.        Relate    the    effects    of    the    pandemic    to    the    triple    boWom    line    and    how    organisers    
can    use    the    evaluaKon    you    suggested    in    Assessment    2    to    prepare    of    upcoming    events.    
You    can    choose    to    present    your    findings    in    either:    
     1.    A    wriKng    2000    words    photo    essay    
     2.    A    10    minutes    powerpoint    slides    presentaKon    (script    not    required)
Structure
Depending    on    the    format    you    choose    for    the    assessment,    the    structure    will    vary    slightly.        But    it    
needs    to    cover    the    following:    
1. Brief    descripKon    of    the    event    (e.g.,    event    name,    date,    locaKon    and    venue,    aWendance    
numbers    and    demographics).    Note    that    there    may    be    some    similariKes    in    this    secKon    from    
what    you    wrote    in    Assignment    Two.        Markers    will    take    this    into    account    when    assessing    text-
matching    similariKes    idenKfied    through    TurniKn.    
2. A    
ief    descripKon    of    the    processes    used    to    conduct    the    evaluaKon    (i.e.,    in    Assignment    Two,    
you    wrote    about    what    you    plan    to    do,    here    you    report    on    what    you    actually    did).    
3. IdenKficaKon    and    criKcal    analysis    of    the    posiKve    and/or    negaKve    economic,    environmental,    
sociocultural    impacts    of    the    event    on    the    local    community    in    which    the    event    was    held.    
4. An    evaluaKon    of    the    success    or    failure    in    achieving    the    event’s    objecKves    (expressed    in    
measurable    terms;    also    include    some    observaKons    regarding    the    use    of    the    event’s    markeKng    
and    promoKon    to    achieve    its    objecKves).    
5. RecommendaKons    arising    from    the    evaluaKon    of    the    event’s    impacts    (i.e.,    based    on    your    
findings,    what    can    you    recommend    to    the    event    organisers    to    improve    their    pracKces    in    the    
future?)
Referencing Requirements
• evidence    that    you    have    read    the    unit    study    materials    including    the    textbook    and    other    
prescribed    readings;    this    is    achieved    by    discussing    those    materials    and    referencing    them    
throughout    the    essay        
• engagement    with    other    relevant    literature    including    academic    journals    and    textbooks,    
Internet    sources,    trade    and    other    published    reports    and    documentaKon    to    research    and    
develop    your    discussion        
• at    least    4    academic    references    cited        
• a    reference    list    for    any    literature    cited.        
• All    works    cited    must    be    included    in    your    reference    list.    CitaKons    must    conform    to    the    
eferencing    style    adopted    by    the    School    of    Business    and    Tourism,    a    link    to    which    will    be    
available    on    the    unit's    MySCU    site.        
    
Submission    
    
All    essays    must    be    submiWed    electronically    via    the    specified    TurniKn    dropbox    in    MySCU.    Your    
eport    must    be    submiWed    by    the    due    date    and    Kme,    or    a    late    penalty    will    apply.        
Essays    must    be    accompanied    by    an    SCU    assignment    cover    sheet.        
HOTL2005 Assessment 3 Marking Ru
ics
Category Excellent
Very Good
Good
Satisfactory
Needs Development
1.Background Information from Ass 2: (10%)
Brief description of event – name, date, location, type of
event, and attendance numbers etc.
Comprehensive
Information, complex description
all-inclusive detail
Ample information,
Inclusive description,
Sufficient detail
Straightforward
description.
Acceptable level of detail
Principal details only
Rudimentary description. Basic
details only
Undeveloped description
Lacking information
Insufficient detail
2.Evaluation of Objectives: (20%)
Evaluation of the success or failure in achieving the event’s
aims and objectives expressed in measurable terms.
Important and relevant findings Significant findings Pertinent findings Fundamental findings disconnected or i
elevant
findings
3.Application of Triple Bottom Line:
(i) Identification (20%)
of the positive and/or negative economic, environmental,
sociocultural impacts of the event
Comprehensive observations &
data collection
Meaningful data collected Relevant data collected Basic data collected Insufficient data collected
(ii) Critical analysis (20%)
of the positive and/or negative economic, environmental,
sociocultural impacts of the event.
Outstanding critical analysis.
Clear evidence of insight,
imagination and innovative
thought. Application of theory to
practical situations.
Proficient analysis provided.
The key issues explored with
sufficient application of theory.
Some analysis and evaluation
Acceptable
critical analysis provided
Most main issues explored
with some analysis and
evaluation
Work is mostly descriptive,
accepting and/or one-sided with
little analysis or criticism.
Derivative. Over-reliance on
copied/paraphrased material.
Lacking in critical analysis
Generalised assumptions. Poor
or lack of use of evidence.
4.Recommendations: (10%)
(i) how to attain the objectives more
effectively in future
(ii) how to increase positive impacts &
educe negative impacts.
Integrated and fully applicable
ecommendations based on
collected data analysis
Relevant recommendations
ased on collected data
analysis
Rudimentary but suitable
ecommendations based
on collected data
Elementary, limited or incomplete
ecommendations based on
limited collected data
Undeveloped or inapplicable
ecommendations not based on
collected data
5. Presentation (10)
Succinct and grammatically accurate expressions
- Logical Report Structure
- Adherence to word limit or slide guidance
Excellent coherence and flow
throughout the paper or
presentation with very high
degree of integration between all
sections.
High degree of coherence and
flow throughout the paper or
presentation with a high degree
of integration between all
sections.
Coherence and flow
throughout the paper or
presentation is good with
good integration between
sections.
Coherence and flow throughout
the paper or presentation
satisfactory but integration
etween sections could be
improved.
Lacking in coherence and flow
throughout the paper or
presentation and integration
etween sections require major
improvements.
6. Format & Referencing (10)
Format & Reference list for any literature cited
Superior report formatting style
or presentation style with clarity
of expression and supporting
eferencing or evidence
Very good report format or
presentation style with
adequate supporting references
or evidence
Satisfactory report format
or presentation style with
some supporting
eferences and evidence
Undeveloped report format or
presentation style with some
supporting referencing or evidence
Disorganised report format or
presentation style. Lack of
eferencing or evidence.
Answered 2 days AfterApr 09, 2022

Solution

Deblina answered on Apr 11 2022
8 Votes
Pa
tjima :: A Festival in Light
Event Description
Pa
tjima is one of the most important festivals in Australia that deliberately focuses on the indigenous lifestyle and the aboriginal Australian.
This festival focuses on the art and cultural life of the aboriginal Australians.
This particular festival was launched in 2016 and it was initiated with the collaboration of the northern te
itory major events group and the ABG events group.
Figure 1: The aboriginal Art works
(Source: Pa
tjima, https:
pa
tjimaaustralia.com.au/past-festivals/)
Figure 2: Lightshow on McDonnel Ranges
(Source: Pa
tjima, https:
pa
tjimaaustralia.com.au/past-festivals/)
Figure 3: The enchanted light Show
(Source: Pa
tjima, https:
pa
tjimaaustralia.com.au/past-festivals/)
Figure 4: Artforms
(Source: Pa
tjima, https:
pa
tjimaaustralia.com.au/past-festivals/)

There are language workshops and festivals, spearhead public programs are developed for the people to join in spear-making sessions weaving and to hear about the kinship systems viable in the aboriginal community.
Figure 5: Old Canvas
(Source: Pa
tjima, https:
pa
tjimaaustralia.com.au/past-festivals/)
Figure 6: Children Performing
(Source: Pa
tjima, https:
pa
tjimaaustralia.com.au/past-festivals/)
This particular festival starts from 9th April and continues till 18th April. The 10 days festival is a major event in Australia that has a demographic and cultural influence on Australian society.
Figure 7: The Light Show
(Source: Pa
tjima, https:
pa
tjimaaustralia.com.au/past-festivals/)
The culture and the story of the aboriginal people are resonated through light events that mix the festival more attractive.
It is a free event that bills itself as the world's only indigenous festival of light.
Figure 8: Alice Spring
(Source:...
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