I need you to write about Starbuck’s corporate social responsibility. In this discussion question we need to find 8 peer reviewed articles and write the purpose of the each article (should be different than abstract) and how we are going to use that purpose in our upcoming paper. Please see attached document. This paper is supposedly based out on this discussion question. So basically you have to read the attached paper, use all the references used in the paper and write purpose of each article and explain how we will incorporate that purpose into our paper. Let me know if you have any questions. (Again to clarify, the solution to this discussion question should look like the short version of the attached paper)
Running head: STARBUCKS CORPORATE SOCIAL RESPONSBILITY1 STARBUCKS CORPORATE SOCIAL RESPONSBILITY 4 STARBUCKS CORPORATE SOCIAL RESPONSIBILITY Introduction Corporate social responsibility (CSR) has become one of the most practiced activity in the present time in the business world. CSR generally refers to the policies and the practices the organizations follow that focuses to create a positive impact on the world. The CSR implemented by the companies not only strengthens their involvement in the social cause but also creates a strong brand image of the company. I this paper the CSR policies of the Starbucks is discussed and how the company performance is analyzed in the context of its CSR. Different aspects of the CSR for the company is channelized here. Starbucks Starbucks is one of the famous American multinational chain of the coffeehouses and roaster reserves. The company is headquartered in Seattle, Washington. The company is famous not only in American but is considered as the world largest coffee chain. The company has its stores and outlets all across the world. Starbucks corporation locations all across the world serve hot and cold drinks along with the snack items like chips and crackers. The company is famous for serving quality coffees to the customers, which make it one of the most trusted and famous brand all over the world (Boone, 2017). CSR Programs of Starbucks Starbucks carries on and conducts several CSR programs in order to show its gratitude and responsibility towards the society. Starbucks Supporting Local Community The company extends its support to the non-profit organizations in their aims and initiatives to provide education and training in order to eradicate poverty for the young segment of the population. The company join hand with the NPOs to provide the volunteering service (Bian, Liao, Wang & Tao, 2021). Educating and Empowering Workers The company majority of employees are below 24 years old and the company constitutes several educational programs to help their employees obtain online degrees and the company also has the policy to hire the veterans and military spouses in order to support them (Kong, 2021). Gender Equalities and Minorities The company clearly include the general equalities in its policies as in Starbucks US around 40% of its employees is from the minority section and overall 65% employees are female. Waste Reduction and Recycling The company policies of the waste reduction and recycling is one of the prime social activities as the company has turned tons of spent coffee grounds into compost and feed for cows. The people involved in the CSR of the company are its stakeholders include its employees, suppliers, customers, investors, environment as well as the government. The structure involved is hierarchal as the decisions formulated by the top management is implemented by the employees accordingly. The company is providing something to their employees, society as well as the community to manage their risk and balance their work to show its gratitude towards the society and the people. It creates a good brand image of the company in the eyes of the employees as well as the society. And moreover the company is creating a goodwill for its brand by taking up their responsibilities (Vishwanathan, van Oosterhout, Heugens, Duran & Van Essen, 2020). Measuring the CSR Performance The CSR performance of the company is measured through several ways- Economic Responsibilities As the main work of the company is to produce the goods or services that are required by the community and also they should maximize the profits for its owners. So it would be analyzed whether the company CSR is meeting up the expectations at both the front. Ethical Responsibilities The ethical responsibilities will portray that whether the company CSR policies are fair and respect the rights of the individuals or not. Legal Responsibilities The CSR activity performance is measured through whether the company policies are legally sound or not and they are complying with all the legal procedures or not. In order to measure the performance all these need to be analyzed properly and also the activity report of the company would be required to evaluate the performance more deliberately (Kim, Yin & Lee, 2020). Three Drivers of CSR and Sustainability for Starbucks are- Customer Expectation of Firms- the customer expectation from the firm is one of the major drivers of CSR and sustainability as the customer always prefer their favorite brand to channelize their efforts for the society and the community as well. The customer expectation of the firm is not only in the sense of how the customer are privileged through it but also how the company is treating its employees (Valuiskaya, 2019). Competitive Advantage- the competitive advantage is the another major driver of the CSR as the company which is indulged in the CSR activities succeed in creating a good brand image of its product or the services which in turns make out to be beneficial for the company. The company portraying good CSR activities always get more fame and recognition in the community in comparison to its competitor companies (Herningsih, Tchuykova, IS & MN, 2019). Corporate Culture and Values- the CSR turn out to be the representation of the corporate culture and the values embedded by the company in their operations throughout. The CSR defines that how important it is from the company point of view to make a contribution to the society. CSR Sustainability The CSR is sustainable for the Starbucks as the company is committed towards ethical code of conduct, good governance and the social responsibility in the way they channelize their business. The company carries on CSR activities on a good level and it also paybacks to the company by creating a good brand image of the company in the market and several loyal customers all across the world. The company efforts in consideration to the CSR and the returns they are getting through it amplifies the sustainability of the CSR for the company (Rodeia, 2017). Conclusion The CSR carried on by the company amplifies its responsibility and the gratitude towards the society. Starbucks which is one of the biggest multinational chain of the coffee houses conducts its CSR activities on a high level that represents why the company is termed as one of the most loved and appreciated brand all across the world. The CSR represents the value inherited and represented by the company. Starbucks values its customers, employees and the community in which it exists. It is eventually portrayed and represented through the CSR activities formulated and implemented by the company. It helps the company in strengthening its position and being the market leader in the industry. References Boone, C. (2017). In the News: An Exploration of Starbucks and the Media. Bian, J., Liao, Y., Wang, Y. Y., & Tao, F. (2021). Analysis of firm CSR strategies. European Journal of Operational Research, 290(3), 914-926. Herningsih, N. M., Tchuykova, K. S., IS, W., & MN, Q. (2019). The Starbucks Effect: It affects on nearby organization. Journal of Critical Reviews, 6(5), 160-165. Kong, L., Sial, M. S., Ahmad, N., Sehleanu, M., Li, Z., Zia-Ud-Din, M., & Badulescu, D. (2021). CSR as a potential motivator to shape employees’ view towards nature for a sustainable workplace environment. Sustainability, 13(3), 1499. Kim, M., Yin, X., & Lee, G. (2020). The effect of CSR on corporate image, customer citizenship behaviors, and customers’ long-term relationship orientation. International Journal of Hospitality Management, 88, 102520. Rodeia, M. N. R. G. (2017). The power of CSR and its implications on employees’ satisfaction, motivation and happiness at work: the case of Starbucks (Doctoral dissertation). Vishwanathan, P., van Oosterhout, H., Heugens, P. P., Duran, P., & Van Essen, M. (2020). Strategic CSR: A concept building meta‐analysis. Journal of Management studies, 57(2), 314-350. Valuiskaya, E. (2019). Corporate Social Responsibility in Business-to-Business and Business-to-Consumer Companies: Nucor Corporation and Starbucks Corporation Case Studies (Doctoral dissertation, University Honors College Middle Tennessee State University).