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Introduction to Information Systems
Second Assignment – Ecommerce Website (Apparel Store)
Name: Nour Orafli
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Table of Contents
1.    Introduction:    3
2.    Description:    3
3.    E-commerce process:    6
4.    Workflow:    8
5.    Online marketing strategy:    8
6.    Appendix:    9
A. Introduction:
URL: https://nourorafli.miiduu.com/
This particular website is one of the renowned boutique business organizations which operate within the B2C e-business segment. This particular website has effectively developed its goodwill within the e-commerce industry by perpetually enhancing its IT infrastructure. This respective business segment enables potential consumers to have the proper accessibility of the web portal of the company from various locations. This web portal will permit consumers to search for suitable boutique products as well as purchase the same. Further, the Lama Boutique has also followed and implemented the CRM business system selected from the SMARTFOCUS in order to ensure efficient management and satisfaction of the potential customers.
B. Description:
DSS (Decision Support System): The DSS is explained as the mechanized decision support technique which assists in making improved and better decision-making for the business organization.
Figure 1: Elements of DSS and BI
For enhancing the decision-making process, it is essential to adopt the below-mentioned applications of DSS. These are:
· Enhanced integration and communication can be accomplished among the team members with the help of real-time data storage, which can be further exchanged through the internet.
· The prompt calculation can be done with the help of implementing this BI in order to assist the business processes.
· Improvement in the level of production and productivity.
· Effective data management and proper management of the data warehouses.
· Quality...