In which marketing process is the objective to establish a location in the consumer's mind based on what the product offers and how that compares with the competition? on 18 et ered ed out of Select...

Extracted text: In which marketing process is the objective to establish a location in the consumer's mind based on what the product offers and how that compares with the competition? on 18 et ered ed out of Select one: O a. benchmarking lag question O b. targeting O c segmenting d. positioning