Individual Report Task Length- 2000 words Deadline: 2 May 2021 Comparative analysis of the relationship between transport and tourism. Task Description : This is an individual assignment and...

The University of Queensland
Running Head : Management
1
Management
Hospitality and Management
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Executive Summary
Transportation and tourism can be called the most integral part of an economy. Most of the authorities are using different strategies for improving the quality of transportation and tourism services. Captain Cook Hop On Hop Off Ferry Service Sydney and Melbourne Hop-On Hop-Off Bus Tour services can be considered the most important services available in Melbourne. Both services have their problems and issues and with the help of effective management and training, we can able improve the services provided by both firm. While providing services to the customers we have to understand their needs and preference and it helps for improving the brand image and earning level.
Contents
41.0 Introduction
52.0 Body
123.0 Conclusion
13References
14Appendix
1.0 Introduction
We know the fact the countries are introducing different systems and measures for providing better facilities to the people in the country. Due to the effect of globalization and other recent trends, most of the developed countries are focusing on managing the issues in transportation. As per the report of the Australian Transport Safety Bureau (2019), bus and ferry services in Australia directly influenced the life of the people. For achieving the objective of economic growth and development the countries have to introduce better infrastructural facilities and systems for attracting more investors and companies. Transportation systems in Australia influence the social and economic structure of the country. While analysing the transportation system in Australia from the year 1995 onwards we can able to understand that, the country mainly focused on three major systems; road, sea and air (Ogrizek 2019,p.12). From the year 2009 onwards the government authorities made significant changes to bus and ferry services for reducing the problems related to the transportation systems. As per the report of Business Insider (2019), Australian bus and ferry operations affected the life of the people in the country. We know the fact that people in the country are ready to accept new technology and system changes. According to the words of David (2019) the changes made by the country for achieving economic growth, influence the life of the common person and the entire society. The people in the country are more interested to travel in cars and they developed car culture, but the recent changes made by the government with the support of effective bus and ferry services helped the country for changing the attitude of the people effectively. As per the report of Road & Transportation Authority Australia (2019), there is an increasing trend in public transport usage (7.5% to 10.5%).
With the support of bus and ferry operations, the authorities effectively implemented an Integrated Public Transport Plan for managing the traffic and other related issues. In the research paper, we are analyzing the strengths and weaknesses of the Hop-on Hop-off bus tour in Melbourne with Captain Cook Hop-on Hop-off ferry service in Sydney in a detailed way. We are also analyzing the relevant tourism and transport management theories and concepts.
2.0 Body
2.1 Analysing the Strengths and Weakness of the Products
Product One - Melbourne Hop-On Hop-Off Tour Strengths and Weakness
2.1.1 Strengths of Melbourne Hop-On Hop-Off Bus Tour
1. Audio commentary in English
One of the major strength of the Melbourne Hop-On Hop-Off Bus Tour is that it provides audio commentary in English. We know the fact that English is considered the common language of the world and it is easy for the tourists to understand the details of different sights in a meaningful way. Commentary provided about different sights and various activities in Melbourne and it helps the tourists to get know more about the city and its tradition
2. Economical
We know the fact that most of the tourists are trying to use the best services at less cost. Compared to other services and options, the price charged by the Melbourne Hop-On Hop-Off Bus Tour is economical and it provides 24/7 services to the customers. The customers can select option, for the group, they also provide some discounts and offers.
3. Photo opportunities
The most important part of every journey, especially if we are on tour, we want to capture the...