Instructions: For this task you must develop a digital media strategy for either a community services of your own choice or a simulated community services program given below. A template is provided...

DIGITAL MEDIA STRATEGY FOR PROMOTION OF THE PROGRAM TO TARGET CLIENTS
    Statement of purpose:
Following the six sessions and their completion, this digital media strategy has been planned for Cross Counter Community Services to use effective methods in Digital Media Communication to venture out and connect directly to any prospective customers, as well as developing a better understanding for any future strategies that may work, and any feedback they may provide. It will accomplish this by:
(List at least two things)
· Obtaining or using multiple social media webpages, including such YouTube, Facebook, Snapchat, Tumblr, Twitter, Instagram, TikTok, BuzzFeed, Reddit, LinkedIn, Pinterest, and many others, to communicate with a wide audience, including individuals of diverse cultures, disabilities, and backgrounds (LGBTQ+, language difficulties, literacy necessitates, and so on).
· Uploading photos, provable data about the YPP (such as age brackets, any needs people might also have, such as interpreters, literacy guidance, and so forth., what they hope to accomplish with the assistance of the curriculum, utilising terminology that people would understand), what the program gives, and any assistance they might very well receive after they complete it.
    Stakeholders
List the key stakeholders that the business unit/team needs to communicate with to plan and implement this digital media strategy:
(List at least two of each)
External stakeholders
Not-for-profit organisations, clients/other persons that might be influenced by the organization's work, community partners, and community members.
Internal stakeholders
Members of the Board, employees, volunteers, and also the donors (individuals that like to donate to the institution).
    The audience
Who are the audience?
The target audience is young moms and fathers underneath the age of 25, who may be at risks and who may not have had any assistance or relatives to help them in the initial periods of their child's existence.
What type of media are the audience likely to access?
(include at least three)
· YouTube
· Instagram
· Facebook
· Tumblr
· Twitter
· TikTok
· Snapchat
· Pinterest
    Challenges
(List at least three)
· Successfully communicating with the intended audience.
· Knowing how to give appropriate help to customers and ensuring that they feel supported.
· Ensuring that potential customers are aware of the program's purpose, how to access it, and how long it will last.
    SWOT analysis for reaching the target audience through digital media
    Strengths (list at least one)
· Appealing out to the right people in accordance with the YPP's target demographic.
· Relatively simple to use and set up.
· Members of numerous social media communities who are active users.
· Face-to-face interaction with the audience
· Cost-effective for organisations that are not-for-profit and do not have a large budget with which to operate.
· It is straightforward but effective.
· It is completely free.
· Always active, with a large number of people browsing the sites at all times, and those who do may share any valuable or helpful connections with friends or relatives.
    Weaknesses (list at least one)
· Having to update the sites on a regular basis and be consistent in publishing, even if you do not have the time or someone who is employed for that purpose.
· Many social media users may think to themselves, "Why bother?" or "How would that change/help anything?" It is be that they do not want to assist or change, or that they just are not ready.
· You may put a lot of work into the campaign and...