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CULTURAL ENVIRONMENT OF AUSTRALIA IN COFFEE INDUSTRY
Table of Contents
Introduction    3
Cultural Environment of Australian Hospitality Industry    3
PESTLE Analysis    4
Political Analysis    4
Economic Analysis    4
Social Analysis    5
Technological Analysis    5
Legal Analysis    5
Environmental Analysis    6
Conclusion    6
References    7
Introduction
The influences of Australia's culture have an effective implication on the food and hospitality industry in the country. Australian food has a different cultural integration from that of the country and the influx of culture during the recent century has effectively influenced the food and hospitality industry of Australia. This particular analysis contemplates the cultural aspects of Australia and the socio-cultural influences on the hospitality industry with an emphasis on the business environment in terms of the performance of Starbucks in Australia. It also encompasses the impact of Australian culture on the hospital industry and the influence of the growth of Starbucks in Australia.
Cultural Environment of Australian Hospitality Industry
The tourism and hospitality industry has affectively influenced the cultural perspective of a country. The elements of cultural aspects of a country are impacted the regional tourism and hospitality markets in a particular country. In Australia, hospitality operators can effectively respond to the cultural diversity and response to the international tourist. Globalization has not only impacted the composition of the domestic tourism market but has also influenced the multi-cultural nature of the hospitality industry. Cultural misunderstandings and conflicts can occur in almost all the countries that have a high cultural contact. Starbucks being an American company there are enough possibilities that can create a range of misunderstandings between Australian culture.
Australian culture, on the other hand, is influenced by globalization and a culturally diverse attitude. It is also effective to know that Australia has a reach culture and the cultural aspects can be assimilated by the hospitality industry self. The very purpose of Australian culture makes people feel good which is one of the most important aspects of the hospitality industry. It is effective to note that the hospitality industry desperately realizes the feelings and attitudes of the customer base (Radojevic et al., 2019). The elements of feelings and attitude are greatly influenced by the cultural aspects of a community. Hence, it is extremely important to explore the cultural aspects of a country with an eminent focus on the actions and activities in the hospitality industry. An empathetic and understanding culture must be built in different required areas. Hospitality industry professionals such as Hotel managers are ever of the cultural aspects that are rampant throughout Australia.
PESTLE Analysis
This section contemplates the PESTEL analysis of the hospitality industry in Australia by examination of the Macro factors that determine the operations of Starbucks in Australia. Starbucks Corporation was founded in 1971 and is one of the most important industry leaders and has become a strong international brand. It has consequently become one of the largest Coffee House chains...